Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses
eglobalis
OCTOBER 21, 2024
Understanding when to adapt or deviate from these practices is crucial for long-term customer trust and operational efficiency. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%. This approach strengthened customer satisfaction and trust.
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