The role of emotions in CX and how you can use them to design better experiences
ECXO
JANUARY 30, 2024
Social Proof: Social proof, such as customer reviews or celebrity endorsements, can evoke feelings of trust and security, engaging the amygdala and increasing your brand’s credibility. Reward Programs: The anticipation of rewards can stimulate the amygdala. Image by Joao Marcelo Novellino Pereira.
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