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This is especially important during the holiday season, as directing customers who are contacting you on social media to call customer support to resolve an issue further clogs service lines, and can upset rather than help customers. This could include in-house customerservicerepresentatives, or remote live chat agents.
Many companies think about customerservice from the business perspective. They analyze customerservice metrics and try to extrapolate learnings. They work with their customerservicerepresentatives on effective customer interaction techniques, holding training and coaching sessions.
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