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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%.

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9 Effective Tips for Customer Service on Social Media

Comm100

The advent of social media has had a huge impact on the customer service industry. Here are nine tips on how to offer the most effective customer service on social media. Here are nine tips on how to offer the most effective customer service on social media.

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Social CRM: An Idea Whose Time has Come?

Customers Rock!

Social Media CRM, or Social CRM, is getting a lot of air time these days. Thanks for chiming in on Customers Rock!, That’s the perspective many customer service experts have had toward social media-based customer service, or social CRM. But where does it fit? Brand Voice.

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The New Qualities for Customer Service Excellence

C3Centricity

Social media usually guarantees a quick response whereas contacting customer services through the usual channels often results in nothing. Social media usually guarantees a quick response whereas contacting customer services through the usual channels often results in nothing.

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Relationship Marketing: How to Build Lasting Customer Relationships

Brandwatch CX

Customer service (talk to them sweetly) Customer service has to be the number one priority for brands hoping to succeed at relationship marketing. From CRM data and surveys to social media research , understand your clients and prospects and personalize any messaging to them.

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Customer Feedback Questionnaire: Capturing Actionable Insights from Customers

InMoment XI

Questions for improving marketing strategy Understanding how customers discovered your business and why they chose your product over competitors can help you with marketing and brand reputation management. Customers discover your business through various channels, from their colleagues to social media posts.

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How To Get Your Public Service Agency To Take Social Media Seriously

Russel Lolacher

Social public service isn’t effective off the side of your desk. Whether you’re trying to start a successful social media presence for your public service organization or grow an existing one to better serve the public and your organization, there are a few key ingredients you’ll need to be impactful.