How to Use Social Media as a Customer Service Channel (+ Examples from Brands)
ShepHyken
APRIL 23, 2021
Another reason to use social media as a customer service channel is that traditional channels like inbound call centers and email, while still effective, are being slowly outpaced by social media. According to a report by Conversocial , 54% of customers prefer to use social media for getting support conversations started. .
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