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Guest Blog: Empathy – What Your Customer Service Strategy Is Missing

ShepHyken

By incorporating a text messaging strategy into your customer experience strategy, you’ll never miss an opportunity to connect on a personal level with a customer again. Still in its infancy, RCS is primed to significantly improve the customer experience.

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Don’t Wait to Get Feedback Until After the Experience Is Over 

ShepHyken

In Gs words, You extract the customer from the experience and help them at that moment rather than force them to go through a process that, for them, could be confusing, cumbersome, or just not pleasant. In the Moment Feedback This reminded me of an experience I am having more and more after checking into a hotel.

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When Your Customer Experience Hits a “Bump in the Road”

ShepHyken

I would love to get some service-related feedback. My hotels have struggled this year with our service scores. I think you’ll agree that you don’t have to be in the hotel or hospitality industry to benefit from answering these questions. This hotel owner knew his ratings were slipping and wanted to do something about it.

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Ford Versus Ferrari: A Lesson in Customer Experience?

ShepHyken

While both may appreciate a good customer experience, one wants a different product experience.   Here’s another example. The Ritz-Carlton is obviously a fancier hotel than the Comfort Inn. The value of an exceptional customer experience cannot be understated, regardless of the product’s price tag. The answer is simple.

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Top 5 Customer Service & CX Articles for Week of April 7, 2025

ShepHyken

Learn to use past moments to create deeper customer connections. My Comment: Memory-driven CX is recognizing your customers past experiences. When I go to a hotel, and the front desk agent says, Welcome back. Last time you were here, we had you in a beautiful corner room. Would you like that room again?,

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‘It’s Out of My Control’ Is a Bad Excuse

ShepHyken

I stayed at a very nice hotel, and each night I tried to fall and stay asleep. I emphasize the word tried because, unfortunately, there was non-stop, 24-hour-a-day road construction outside the hotel, as the city of Las Vegas is preparing for the Formula One race later this year. In this example, the hotel could offer free earplugs.

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Sometimes Customers Don’t Know the Right Questions to Ask

ShepHyken

He made their hotel reservations, and for each hotel they planned to stop at on the way to Utah he asked, “Is your hotel dog-friendly?” But to his surprise, while checking into one of the hotels he was told there would be a $120 charge for the dogs to stay in his room. He asked if the hotel was dog-friendly.

Hotels 102