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My Comment: I have the honor of working with Intercom, and they just released the 2025 Customer Transformation Report. This report is an overview of whats happening in the customerservice world and all the changes taking place because of AI. Youll have to download the report, but its well worth taking a moment to do so.
Mapping out your customer journey can also help you identify what aspects of your brand speak most clearly to current customers. LoyaltyPrograms. Customers love being rewarded for spending with you—it confirms that you prefer their specific business to the extra dollar you might otherwise earn.
Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. PYMNTS) Starbucks has a winning recipe when it comes to taking care of its customers. The Seattle-based coffee giant’s loyaltyprogram has 19 million active members that account for 48 percent of its annual revenue. You get an amazing report.
Conversely, organizations cannot afford to get CX wrong, as dissatisfaction can result in diminishing brand value, lost revenue, and customer churn. My Comment: Tata Communications has sponsored a special Harvard Business Review Report on CX that is worth downloading and reading. But there’s more. Don’t overlook the data!
If you want to ROCK your loyaltyprogram (if you have one), you’ll enjoy this article. Is Simpler Better For Rewards Programs? RetailWire) Non-tiered customerloyaltyprograms were found to increase customer value by almost 30 percent over a five-year time period. There are plenty of great ideas.
Top 10 Signs Your LoyaltyProgram Needs Rehab by Dan Jurek. CustomerThink) Customerloyalty best practices constantly evolve. So even if your program previously achieved great results, failing to update it frequently to keep customers engaged may mean you lose money, opportunities, or both.
5 Innovative Ways to Inspire CustomerLoyalty by Vivian Wagner . CRM Buyer) Getting customers — and keeping them — is the name of the game in e-commerce. My Comment: If you have any type of loyaltyprogram, you will want to read this article. For information contact or www.hyken.com.
(Digital Commerce) The recently revamped VIP program Zappos launched has helped the Amazon-owned retailer build stronger customerloyalty and increase conversion. My Comment: What drives loyalty? Is it a loyaltyprogram with incentives to come back? Or, is it the experience? Follow on Twitter: @Hyken.
While subscription models play a role, a crucial strategy involves identifying customer interests. My Comment: Lately, I seem to be attracted to articles on loyaltyprograms. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Connect with Shep on LinkedIn.
So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyaltyprogram can help keep you connected to customers. Understanding what gives your customers “gratification” will help you meet and exceed their expectations.
How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyaltyprograms are marketing programs.
This article by Shai Berger, CEO of Fonolo and an expert in the customer support world, shares his thoughts in this thought provoking article. 7 Steps to a Flawless LoyaltyProgram by Timi Garai. Plus, the infographic also explains how a loyaltyprogram can help to increase your ecommerce store’s profit.
Maritz Motivation Solutions: Six Questions to Ask Before Launching a LoyaltyProgram by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to CustomerLoyalty.” 6 Quick Tips To Improve Every Customer Support Email You Send by Jack Plantin.
(Fonolo) This whitepaper examines 10 customerservice trends that will dramatically affect the success of your support team in 2017. Here are five of ten trends in customerservice we all need to pay attention to. And, to get the other five you’ll have to download the full report. Well worth it!
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