ShepHyken

FEBRUARY 1, 2021

Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. PYMNTS) Starbucks has a winning recipe when it comes to taking care of its customers. The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue. Follow on Twitter: @Hyken.

Customer Service 150

Customer Service Rewards Programs B2B Loyalty Programs 150

ShepHyken

SEPTEMBER 15, 2024

Guide To Loyalty Programs For Small Businesses by Allen Kopelman (Forbes) Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back and transform occasional customers into frequent shoppers.

Self Service 91

Self Service Loyalty Programs Customer Service Airlines 91

ShepHyken

MAY 12, 2019

Or, maybe a better question is: When should chat-bots replace humans for customer support? Seven Tips For Successful Customer Loyalty Programs In 2019 by Sallie Burnett. My Comment: My belief is that many customer loyalty programs are actually marketing programs. That’s not a bad thing.

Chatbots 101

Chatbots Loyalty Programs Customer Service Return on Investment 101

ShepHyken

SEPTEMBER 8, 2024

Nine Areas of Focus for Improved Customer Service Training by Rolling Stone Culture Council (Rolling Stone) Because they have direct interactions with customers on a daily basis, a company’s customer service team plays a large role in that organization’s success. Here are my top five picks from last week.

Customer Service 91

Customer Service Self Service Loyalty Programs Customer Service Training 91

ShepHyken

APRIL 29, 2019

And, I’ll add a tenth: Make it super easy for your customers to find your contact information. 76% of Customers Choose Loyalty Programs that Collect ONLY Name and Phone Number by Michael Guta. Small Business Trends) More businesses are adopting customer loyalty programs because it is much easier to deploy.

Loyalty Programs 20

Loyalty Programs Customer Service Abandon Rate Loyalty 20

ShepHyken

DECEMBER 28, 2020

Gift Experiences Can Create an Emotional Connection With Customers by Wise Marketer Staff. The Wise Marketer) The psychological impact of gifting, when created and delivered with specific design, has a powerful impact on customer behavior. My Comment: Here is a fascinating article about loyalty and the customer experience.

Customer Service 117

Customer Service Loyalty Programs B2B Competitive Advantage 117

ShepHyken

AUGUST 23, 2021

This isn’t to say people have stopped seeking rational rewards such as points or discounts, but it seems that a new era of ‘human’ loyalty is upon us. My Comment: I love the concept of loyalty programs. However, there is a difference between a loyalty program and a marketing program. Just kidding!

Customer Service 20

Customer Service Customer Service Training Loyalty Programs Loyalty 20

ShepHyken

SEPTEMBER 9, 2019

(Forbes) Rewards programs can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. My Comment: Let’s start this TOP FIVE roundup with an excellent article about customer loyalty programs.

Customer Service 103

Customer Service Loyalty Programs Loyalty Rewards Programs 103

ShepHyken

DECEMBER 7, 2020

Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. Chain Store Age) Establishing a loyalty program is a fundamental first step to improving customer loyalty. However, there are other key strategies that can help improve customer engagement and retention. And there are nine more!

Customer Service 119

Customer Service Self Service eBook Loyalty Programs 119

ShepHyken

APRIL 14, 2024

Here’s a great line from the article: “Every additional penny that is asked of a customer should be put through a rigorous test.” It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. Over 90% of businesses today offer a loyalty program.

Net Promoter Score 81

Net Promoter Score Loyalty Programs Customer Service Ecommerce 81

ShepHyken

APRIL 9, 2018

How to Build the Ultimate Loyalty Program Explainer Page (With Examples) by Patrick Trochaniak. Smile.io) Your explainer page is what convinces your customers to join your loyalty program. Since you want to maximize the number of members in your program, building your explainer page should not be an afterthought.

Net Promoter Score 97

Net Promoter Score Customer Service Loyalty Programs Chatbots 97

ShepHyken

JANUARY 20, 2020

How to Run a Customer Loyalty Program by ThriveHive. ThriveHive) This article will give you a run-down on the basics of customer loyalty marketing and programs, how they work, and how you can use them to retain more customers with your business. Loyalty Trends in 2020: How Will This Year Be Different?

Customer Service 99

Customer Service Loyalty Programs Effort Score Self Service 99

ShepHyken

AUGUST 11, 2024

Good Loyalty Programs Drive Word-of-Mouth Recommendations by Bryan Wassel (Grocery Dive) Most customers will recommend brands with good loyalty programs, but few pass the test and make members feel recognized, a recent study found. But there’s more. Don’t overlook the data! Connect with Shep on LinkedIn.

Self Service 91

Self Service Customer Service Loyalty Programs Travel 91

ShepHyken

MARCH 25, 2024

Brands Want Your Loyalty—and Will Offer More Than Points to Get It by Lauren Giella (Newsweek) Loyalty programs offer customers rewards, discounts or other perks when buying from or using the products or services of a certain brand. My Comment: Here is an excellent and robust article on loyalty programs.

Hotels 88

Hotels Loyalty Programs Customer Service Hospitality 88

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyalty programs but stay with trends.

Loyalty Programs 77

Loyalty Programs Customer Service Self Service e-support 77

ShepHyken

OCTOBER 29, 2024

Empowered Employees – Customers want to work with employees who can make good customer-focused decisions and don’t have to ask a manager whenever there is a unique or special request. Loyalty Programs That Offer Real Value – More than points and discounts, create a program that makes customers want to do more business with you.

Loyalty Programs 91

Loyalty Programs Customer Service Training Video Customer Service 91

ShepHyken

DECEMBER 16, 2024

Loyalty Programs Are GrowingSo Are Customer Expectations by Ed Crouch, Ben Eppler, Lauren Taylor, Christina Mhlenbein, and Elizabeth Hearne (Boston Consulting Group) This article explains that the incentives companies offer in a loyalty program must go beyond points, perks, and cash.

Loyalty Programs 62

Loyalty Programs Customer Service Contact Center Loyalty 62

ShepHyken

JUNE 6, 2018

Someone recently referenced the book and this famous line, and it made me think about how customers are treated. Are all customers equal? Loyalty programs promote perks, rewards, elite status and more, which might suggest that not all customers are equal. For information, contact 314-692-2200 or www.hyken.com.

Airlines 102

Airlines Hotels Loyalty Programs Loyalty 102

ShepHyken

NOVEMBER 3, 2024

Seven loyalty program types: Pick the perfect fit by Marcus Marius (Dynamic Business) Did you know that companies that invest in loyalty programs report up to a 40% increase in revenue? My Comment: I’ve written many articles about loyalty programs. Connect with Shep on LinkedIn.

Customer Service 73

Customer Service Loyalty Programs Entertainment Loyalty 73

ShepHyken

OCTOBER 6, 2024

If you combine that with a great CX, customers will keep coming back. Top 5 Customer Loyalty Programs That Work by Retail Merchandiser (Retail Merchandiser) In today’s competitive market, businesses need more than just quality products or services to retain customers—they need to cultivate loyalty.

Customer Service 85

Customer Service Loyalty Programs Loyalty Rewards Programs 85

ShepHyken

JUNE 21, 2021

If you want to ROCK your loyalty program (if you have one), you’ll enjoy this article. Is Simpler Better For Rewards Programs? RetailWire) Non-tiered customer loyalty programs were found to increase customer value by almost 30 percent over a five-year time period. There are plenty of great ideas.

Rewards Programs 91

Rewards Programs Customer Service Loyalty Programs Loyalty 91

ShepHyken

MARCH 5, 2018

We can learn a lot from good and bad service. The Six Cs of Loyalty Program Marketing by Rick Boubelik. My Comment: Want to know some sure-fire ways to create a successful customer loyalty program? Shep Hyken is a customer service expert, professional speaker and New York Times bestselling business author.

Customer Service 81

Customer Service Loyalty Programs Contact Center Chatbots 81

ShepHyken

NOVEMBER 27, 2017

Here is some insight into their “Zappos for Good” program, direct from Steven Bautista, the head of charity at Zappos. 3 Ways to Make Your Loyalty Program More Social for the Holidays by Barry Kirk. Maritz Motivation) Most consumers join loyalty programs with self-serving motives. Follow on Twitter: @Hyken.

Customer Service 76

Customer Service Loyalty Programs Loyalty Retail 76

ShepHyken

MAY 28, 2018

More Than One-Third Of Shoppers Would Pay For Enhanced Loyalty Programs by Marie Griffin. Retail TouchPoints) With the benefits of loyalty programs well known, competition among brands for members and a larger share of their spending is fierce — and consumers know it, so they are expecting more in return for their loyalty.

Customer Service 79

Customer Service Loyalty Programs Social Media Loyalty 79

ShepHyken

JANUARY 10, 2022

How to Start a Customer Loyalty Program for Your Small Business by Brandi Marcene. Atlanta Small Business Network) Regardless of the industry, you’ll come across various issues concerning customer retention. Keep in mind that a loyalty program is as much about marketing. Follow on Twitter: @Hyken.

Customer Service 85

Customer Service Loyalty Programs Loyalty Sales 85

ShepHyken

SEPTEMBER 19, 2022

6 Types of Customer Loyalty Programs to Help Grow Your Small Business by Social Media Today. Social Media Today) Rewards points, VIP privilege, Tiered programs, Omnichannel programs, Cashback – What is the best loyalty program to help grow your business? Here is an infographic.

Loyalty Programs 68

Loyalty Programs Customer Service Infographics Chatbots 68

ShepHyken

JUNE 20, 2016

The big take away is the level beyond customer loyalty, which is desire. The concept of desire is loyalty on steroids. The Definitive Guide to Creating a Successful Loyalty Program by Timi Garai. Antova) Have you thought of running a loyalty program for your online store? Great article!

Customer Service 78

Customer Service Loyalty Programs Customer Centricity Chatbots 78

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

Customer Service 75

Customer Service Loyalty Programs Contact Center Loyalty 75

ShepHyken

APRIL 11, 2022

Each week I read many customer service and customer experience articles from various resources. Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. Or, do they?

Customer Service 68

Customer Service Employee Engagement Customer Service Training Loyalty Programs 68

ShepHyken

SEPTEMBER 10, 2023

by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force.

Customer Service 91

Customer Service Loyalty Programs Retail Loyalty 91

ShepHyken

JULY 24, 2017

(Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a customer identity solution can help. My Comment: If your organization has a customer loyalty program, you’ll find this article of great interest.

Customer Service 30

Customer Service Loyalty Programs Self Service Loyalty 30

ShepHyken

APRIL 24, 2023

Others are suggesting an amount much larger than what the typical customer is used to. As Inflation Bites, Loyalty Programs Are More Important Than Ever. Here’s How to Create One That’ll Stand the Test of Time by Colleen Murray (Entrepreneur Media) Chances are your loyalty program is failing.

Customer Service 13

Customer Service Loyalty Programs Tips Loyalty 13

ShepHyken

MAY 13, 2024

6 Must-Haves for Your Restaurant’s Loyalty Program by Cherryh Cansler (Fast Casual) Noodles and Co, Mooyah, Clutch Coffee and Hyve execs discuss why successful loyalty platforms feature 1. Heavy adoption by customer base driven by employees actively promoting 4. Ease of use. Engaging offers and new products.

Customer Service 81

Customer Service Loyalty Programs Customer Retention Metrics 81

ShepHyken

MARCH 28, 2022

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. 78% of customers prefer immediate benefits over accumulating points.

Loyalty Programs 68

Loyalty Programs Customer Service Hotels Entertainment 68

ShepHyken

DECEMBER 30, 2019

Harvard Business Review) More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. Follow on Twitter: @Hyken.

Customer Service 85

Customer Service Self Service Social Media Customer Centricity 85

ShepHyken

DECEMBER 26, 2022

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. My Comment: If you think that customer loyalty programs are about discounts and points, think again. True loyalty programs make customers feel special and connected to the company. Follow on Twitter: @Hyken.

Loyalty Programs 68

Loyalty Programs Customer Service Self Service Retail 68

ShepHyken

FEBRUARY 26, 2018

My Comment: Here’s an interesting take on loyalty programs. Maybe they aren’t as effective as they could be, as the article points out that “retailers are spending mountains of money to retain the very customers they had the least chance of losing to begin with.” Follow on Twitter: @Hyken.

Airlines 78

Airlines Customer Service Loyalty Programs Chatbots 78