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I’d love to give our customers a high-touch experience that is also helpful and super convenient and to create an onlineexperience that even somewhat resembles Amazon. Get more information on The Customer Focus ™ customerservicetraining programs. The combination would be amazing.
A Customer Discovered Their $350 Lego Set was Missing Pieces. Magazine) Delight is maybe the most powerful thing you can do to generate loyalty among your customers. State of the In-Store Experience [2021] by Bobby Marhamat. Go to The Customer Focus to learn more about our customerservicetraining programs.
(CustomerThink) In a world where smartphones are ubiquitous and 76% of adults living in advanced economies have a world of information at their fingertips, it should be no surprise that the future of marketing lies in tapping into the customer’sonlineexperience. What Does CustomerLoyalty Mean For Your Business?
(destinationCRM) In a provocative Harvard Business Review article, researchers from the Corporate Executive Board (CEB) argued in 2010 that companies should Stop Trying to Delight Your Customers, because “wowing” customers was a losing strategy. 7 Best Practices to Handle (and Ace) Customer Interactions by Aayushi Sanghavi. (G2)
Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. My Comment: If you think that customerloyalty programs are about discounts and points, think again. True loyalty programs make customers feel special and connected to the company. Follow on Twitter: @Hyken.
And just as important, is to understand what customerexperience is not, which Annette also shares. My Comment: If you follow consumer trends, you know that customerloyalty is “up for grabs.” Customers/consumers expect more from the companies and brands they choose to be loyal to.
My Comment: While most companies are trying to create a digital presence to capture customers who prefer to do business on the Internet, keep in mind that the interactions are less likely to garner customerloyalty than a person-to-person experience. CustomerService Software Buyer Report – 2016 by Craig Borowski.
(HuffPost) Service and support teams need to be ready to handle the influx of eager shoppers—both online and in store. That means that your teams have to do more than guarantee a terrific on-site customerexperience. They have to ensure customers’ onlineexperiences run smoothly.
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