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According to research conducted in 2015 by Aspect Cloud Solutions , 76% of respondents see “customerservice as a ‘true test’ of how much a company values them.” ” And customerservicetraining is vital to maintaining excellent customer relations. Image source: ALISON.
Even though this is about a sales presentation, it ties into customerservice. It has to do with preparation, knowing your customer, understanding what they want, and more. This is what great salespeople do to prepare for a meeting with a customer or client. The lesson: Know who your customer is.
In the past, customerservice centers were viewed as cost centers or expenses. Today, the organizations that are delivering a superior customer experience are proving just how outdated that perspective is. But great customer experiences don’t just happen.
This week we feature an article by Kristin Erikson writes shares great customerservicetraining tips and ideas that will help your company build brand advocacy. Remember customerservicetraining is not something you di, it’s something you do. – Shep Hyken.
So, I took a few minutes to talk to several people about how they were trained. I asked them what kind of customerservicetraining they received from the companies they worked for. She delivered great service, however, her fellow employees didn’t seem to operate at her level. The retail salesperson was sharp.
It seems that most of the companies that customers love to do business with have something in common. They focus more on the customer than they do the sale. Sure, they want to make the sale, add more revenue and get higher ratings. But when they focus on the customer’s needs, the rest seems to fall into place.
Traditionally, that is marketing and sales. That experience could be with a salesperson or any other company employee who aids in the purchase. Or, it can be a customer landing on the company’s website and navigating to find what they want, eventually making a purchase. It could be an interaction they have with your website.
And if you’re in a contact center performance management role, you’ve probably invested a lot of time and energy into your customerservicetraining and customerservice coaching programs. You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease.
Lately, I’ve been thinking about how sales and customerservice combine to create an experience – hopefully a positive one. She created an experience for her customer. This is where sales and customerservice collide. This is where sales and customerservice collide.
Too often, companies blame a loss of revenue on competitors, poor market conditions, and even failed marketing strategies when the real reason why business is down is due to a poor customerservicetraining and standards. Be honest with yourself: How confident are you, really, with your current level of customerservice?
Thats sales and service combined! Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Id play center on a hockey team. There you go.
Customerservice and customer experience (CX) are more than what happens after the sale. It actually begins long before a customer ever makes a purchase. Then, there’s the experience during the sales process and what happens after the sale, which could include a typical customer support call and more.
Looking for ideas for how to create the best customerservicetraining program for your contact center? After all, according to our CustomerService Trends for 2022 report: Nearly all (95%) of customers say customerservice impacts their purchasing decisions.
For instance, a Dimension Data report found that nearly 84% of organizations that worked towards improving customer experience saw a corresponding increase in revenue. In terms of sales, the probability of selling to an existing customer is up to 14 times higher than the odds of selling to a new customer.
Here are three ideas: Yes and No – If you’ve been in sales, you may have been taught that the goal is to get the customer to say yes. However, in customerservice, sometimes it’s okay for the customer to say no. Words that we use can help drive the positive experience. I agree with this in principle.
He shares an interesting concept about customer asset management, which takes advantage of the link between satisfied customers and brand loyalty, helping to build a stronger relationship with customers that protects them from competitive challenges and more. Can Your CustomerService Make a Sale?
Every time I develop a customizedcustomerservicetraining tool for a client of mine, I caution that the tool is a “guidebook” for customerservice behavior and that no tool can fit every application. As such, a customerservice toolkit is only as good as the judgment and skill of the person using it.
BONUS Top Sales Awards Podcast 2024 by Top Sales Magazine My Comment: Im honored that Top Sales Magazine has given me the bronze prize for my Amazing Business Radio podcast. There were plenty of podcasts to choose from, and Im especially pleased that a customerservice/CX show was recognized in a sales magazine.
Just imagine if you were the Director of Sales for a private jet company. Jordan Zabel deals with high-end customers who expect high-end customerservice because he is the Director of Sales for Jet Linx , a private jet company that offers their services to corporate and private members. It’s all just hype.
Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019. Your leadership team and executives probably understand that it’s not acceptable to simply skip investing in sales, marketing or customerservice. What a gift!
According to several employees and training manuals, Apple Inc’s sales associates are taught an unusual sales philosophy: not to sell, but rather to help customers solve problems. To that end, employees receive no sales commissions and have no sales quotas. “You were never trying to close a sale.
After all, I represent not just that one sale, but potential future sales. I might also share my experiences with others, which could turn into more sales for them. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. It’s actually the other way around.
Don’t let the service your staff delivers drive customers away. Let your service reputation be the reason your customers WANT to do business with you. bad customerservicecustomer complaints customerservicetraining Uncategorized'
The brand designs these interactions to improve customer satisfaction, drive sales, reduce churn or enhance brand loyalty. My Comment: The author of this article defines the customer journey as A structured series of interactions between a business (brand) and its customer. Connect with Shep on LinkedIn.
As a result, they miss the opportunity to help the customer, who will be forced to call back in the future. The agent not taking that extra step is a disservice to the customer. The sales rep that sells the customer what they ask for instead of what they really need is a perfect example of customer disservice.
All elaborated Statistics below show that happy customers are more likely to return and recommend a company to others. On the other hand, poor service can cause customers to leave, which can hurt a companys reputation and sales. Connect with Shep on LinkedIn.
Create an amazing service experience that gets customers to not only come back, but to also share that experience with their friends, colleagues and family members. It’s about engagement, interaction and relationship building… before the customer ever decides to spend any money with you. Memes to explain the connected customer.
Brilliant support teams know that they are just as important as sales. It’s easier to grow through word of mouth, referral and your customers loving you than through any kind of hard sell. McKinsey research shows that 70% of buying decisions are based on how a customer thinks a company has treated them.
Everything that happens leading up to the sale is part of the customer experience. And, that includes customerservice. Most people think service happens after the sale. The reality is that every interaction leading up to and after the sale is part of service and experience.
These enlightened customers demand a certain quality of interaction and service from your company. Creating a positive customer journey — from the first interaction (calls, live chat, emails or social media) to the purchase and even after the sale is made – is paramount if you want to attract and retain customers.
Brilliant support teams know that they are just as important as sales. It’s easier to grow through word of mouth, referral and your customers loving you than through any kind of hard sell. McKinsey research shows that 70% of buying decisions are based on how a customer thinks a company has treated them.
What type gets more sales? Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customerservicetraining programs, go to www.thecustomerfocus.com. Who would you rather be around or work with?
If you do not train all your staff constantly with something new and fresh the customer experience slides. Billion Increase in Sales Amazon increased sales by 11% to $638 billion in 2024 from $574.8 AWS increased sales by 19% to $107.6 Amazon is the most customer-driven firm in the world. billion increase.
Shep has worked with thousands of companies and organizations that want to create amazing customerservice experiences for their customers and employees. Brad Cleveland is a global expert in customer strategy and managemen t. Barry Dalton, Global VP, Customer Interaction Technology at Concentrix.
trillion in global sales are at risk in 2025 due to one thing: bad customer experiences. To drive customer loyalty and sustain success, contact centers must keep up with customers consistently rising expectations. product knowledge, de-escalation skills) and involve them in the training process.
While you probably don’t have a real genie to bring you customers (although I don’t want to completely rule out the possibility), you probably do have people managing your marketing and sales efforts. Those people will bring you customers. Because of an amazing customer experience! Follow on Twitter: @Hyken.
How Consumer Feedback Shapes Customer Experience by Jessica Aleman (FocusGroups.org) Today’s competitive business landscape highlights customer experience as a crucial differentiator across industries. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author.
He hired a salesperson, Lila, who, in his words, “Lived only to provide excellent customerservice.”?As As part of the sales process, the salesperson had to get the customer’s information. One afternoon he overheard Lila asking her happy customer, “Where do you live at?” (Yes, Follow on Twitter: @Hyken.
Create abbreviated versions of these two documents that can be placed at locations where employees will need immediate reminders: at your reception desk, at POS (point of sale), at every phone or terminal. Double down on customerservicetraining. If this sounds goofy, prepare to risk feeling goofy at first.
My Comment: I’m a big fan of the internal customerservice concept, and here are 18 internal customerservice tips to create the experience that makes them want to work hard, engage with their customers (other internal customers and outside customers), and more. CRM Buyer) Despite U.S.
An employee can be good at the technical side of the job – and care about the company – but be terrible when it comes to dealing with the customer. I’ve encountered front-line employees in customer support and sales positions who should never have been put on the front line. Follow on Twitter: @Hyken.
(ZDNeT) Customerservice is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. Shep Hyken is a customerservice expert, professional speaker, and New York Times bestselling business author.
The title of this article may sound like a lesson in sales, but it’s much bigger than that. It’s about the entire customer experience. Imagine if your organization were bold enough to state that the value it delivers to customers would make price irrelevant. Connect with Shep on LinkedIn.
When you ask marketing and customerservice experts what they monitor, you’ll likely hear about similar satisfaction or happiness measurements. You’ll also hear them talk about sales numbers, profit, revenue, and other indications that the company is doing well – or not so well. Follow on Twitter: @Hyken.
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