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How to build your digital customer success strategy: an expert’s guide (part two)

ChurnZero

I find that saying the term “digital customer success” in our industry almost always garners one of two responses from CS professionals. Now, there’s absolutely nothing wrong with customer marketing, but that’s just a tiny portion of what we’re really talking about here. I like to call this “random acts of marketing.”

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What is a Product Roadmap?

Gainsight

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Executive-level product roadmaps.

Roadmap 81
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Top 10 Insights from Customer Success Executives in 2022

Totango

At Totango’s 2022 Global Executive Forum , customer success leaders from around the world came together to connect with their peers, share ideas and learn about new products and opportunities. Top 10 Insights from Customer Success Executives. The Customer Comes Before the Product. A Digital Execution Engine is Key.

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Pulse Europe 2023: How to Drive Proactive Customer Success When You’re an Early-Stage Company

Gainsight

For a long time, proactive vs reactive was a common debate among Customer Success professionals. Now, the verdict is in, and everyone agrees that proactive Customer Success Managers (CSMs) are best positioned to drive value and deliver a better customer experience. Control over the customer experience.

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Use This Framework to Unblock Your Product Roadmap

Gainsight

How will we take the output to market? sales, marketing, and hugging teams ). As you complete the exercise above for each issue and product opportunity, thoroughly document your findings. As your team lays out the product roadmap for a period of time (quarter, cycle, sprint, etc.), How long will it take to complete?

Roadmap 58
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Customer Success Performance Indicator

CSM Practice

This summer, I received a call from one of my favorite customer success community leaders, Dave Blake who is the CEO for Client Success. Dave asked me if I might be interested in taking part as a judge for The Customer Success Innovator of the Year Award that takes place each year during CS100 Summit.

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Customer Success Performance Indicators

CSM Practice

This summer, I received a call from one of my favorite customer success community leaders, Dave Lake who is the CEO for ClientSuccess. As a judge, assessing the finalists included meeting with 5 forward-thinking brainiacs, who all shared fascinating new approaches to doing customer success better.