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This is my forward to Guy Nirpaz’ s new eBook on customersuccess, Farm Don’t Hunt , available today on Amazon. The disciplines of marketing and sales have traditionally owned a controlling stake in building customer relationships. We’ve all seen the telltale signs of the hunting approach.
As we embark on the New Year, now is the perfect time to catch up on Gainsight’s CustomerSuccess resources from 2020. We compiled our best CustomerSuccess resources from last year, from blogs to ebooks to webinars and podcasts. Launching CustomerSuccess. CustomerSuccess Team Management.
Track metrics like average purchase value or purchase frequency, because these measurements help tie your efforts back to organizational success and show the ROI of CX investments. A great customer experience will lead to benefits in other business areas, like fewer calls to the customersuccess team or a shorter sales cycle.
You’ve done your research, gone through the sales cycle, and made your decision. Now, the day is finally here – your team is finally implementing your new customersuccess platform. Getting started with a new customersuccess platform is your team’s chance to experience an onboarding process from your customer’s point of view.
In this post, I’ll address the most frequent question I’m asked by customersuccess leaders—what is the best compensation plan for CustomerSuccess Managers (CSMs)? Compensation Plans for CustomerSuccess Managers (CSMs). Download CustomerSuccess Compensation Models Image. And he was right.
As we head into a new year, many customersuccess teams are looking for new ways to up the ante with their customersuccess efforts. In addition to these intrinsic efforts, many customersuccess teams are turning to software and technology to help boost the effectiveness of their account management workflows.
Any customersuccess leader worth his or her salt isn’t making strategic, department-wide decisions based on gut feelings. Instead, customersuccess leaders lean on hard numbers, insights, and data to help steer their team’s decision-making. Did they achieve these outcomes?
Customersuccess (CS) is on the verge of a digital revolution, and one-to-many tactics that increase CustomerSuccess Manager (CSM) efficiency are making a real splash. For nearly a decade, CS has been built through one-to-one relationships between CSMs and their customers. Here’s a look at how it works.
As a successful, scaling customersuccess department, your team needs the right tools and resources to be successful. As part of transitioning to this new era of customersuccess management, account teams are now being tasked with finding their own vendors and running their own solution selection process.
It has become just as important, in the SaaS industry particularly, to work to keep existing customers as it is to chase down new leads. Customer retention and renewal are now crucial pieces of business growth. Focusing on customersuccess and the renewal proces s in tandem can help improve customer retention.
Against the backdrop of wild economic uncertainty, CustomerSuccess has been the failsafe of SaaS businesses that were blindsided by pandemic-induced churn and contraction. With CustomerSuccess demand at an all-time high, we expect to see more of its leaders join the executive ranks in the coming months and years.
While customersuccess leaders, HR representatives, and other key stakeholders are often involved in the hiring process at every step of the way, the structure of your organization could warrant additional team members from different departments being involved in the hiring process. CustomerSuccess Deep Dive.
Over the past several years, customersuccess has gone from a department only forward-thinking organizations had to an integral part of every single SaaS company in the world. With every new customer issue or new solution on the market, the overarching message and focus of customersuccess becomes that much more convoluted.
A little bit of gratitude can go a long way in building a loyal customer base. In conclusion, writing an effective customersuccess follow-up email is about personalization, clarity, value, and gratitude. Let them know you appreciate their feedback and are committed to providing the best possible experience.
Over the last decade or so, the role of the CustomerSuccess Manager has exploded, due in large part to SaaS organizations and updated onboard models. The increased visibility of the customersuccess function introduced the need for the customersuccess technology platform, and the industry hasn’t looked back since.
In today’s competitive customersuccess landscape, it is essential that CSMs are adequately and appropriately compensated for their work. When making a switch from one compensation plan to another for your CustomerSuccess Managers (CSMs), it’s important to make the transition as smooth and considerate as possible.
For a team to be truly successful in the customersuccess world, data and metrics should inform every decision made. Leading indicators are variables or occurrences which can help your team forecast how a customer account will fare over time. Five customersuccess leading indicators.
High-performance sales and marketing teams have relied on operations resources for years to streamline operations, optimize workflows, and ensure efficient processes. Here are three considerations to take into account when it comes to investing in customersuccess operations: 1.
Strategies for an Effective Partnership between CustomerSuccess and Sales. The handoff of a new customer between Sales and CustomerSuccess is a critical moment in the customer lifecycle. Abby Hammer, VP of Products & CustomerSuccess, ChurnZero. Webinar Q&A Recap.
As customersuccess departments have expanded in scope and role in recent years, customersuccess software has emerged as a critical investment for SaaS organizations looking to grow their bottom line, better support their customers, and set employees up for success. Look at the bottom line . Start Here!
Unfortunately, when customers go elsewhere for products or services, profits can begin to decline. It’s more costly to continually work to acquire new customers than to keep the customers you have. They often don’t cover acquisition costs and see a profit for months after an initial sale.
For most customersuccess departments, the internal department you work closest with and most often is definitely sales. Why is customer marketing important? The old adage that ‘your current customers are your best marketing tool’ still holds true, even in the age of digital marketing and SaaS vendors.
If a customer doesn’t trust a CSM, some specific details around how they’re feeling with the product, how the team uses the features, and more could be lost in the silence. Understanding what customer trust entails has been one of the great mysteries of customersuccess – until now. Toolkit: How To Build Customer Loyalty.
As we near the end of 2018, it’s the perfect time to look back on what we’ve experienced so far this year in customersuccess. Customersuccess is an ever-changing role and we’ve seen incredible advancements this year in technology, ideas, and processes to help us all elevate customersuccess.
To gather customer analytics, retailers use a wide range of data types, including: Sales Data : Understanding what products are selling and when. Customer Behavior Data : Insights into customer preferences, browsing habits, and purchase history. Retailers must comply with regulations and build trust with customers.
There are an overwhelming amount of metrics that you can measure to track customersuccess. So, to break through the fray and give you a place to start, Client Success has created THE list of the most valuable customersuccess metrics. Did they achieve these outcomes?
If you’re like most modern customersuccess team leaders, you already have some sort of platform in place to help optimize and streamline your internal processes while keeping things straight with customers. What is the customer journey? eBook: Top CS Executives Predict Trends.
Knowing how to identify these indicators, which metrics to track for each, and how to gauge success is critical for any customersuccess team looking to set themselves up for long-term success. Leading Indicator 1: Customer Engagement. Survey feedback, including from post-sales and post-onboarding surveys.
In today’s B2B technology world, it seems common that the phrases “customersuccess” and “customer support or service” are often intertwined. After all, they’re both about serving the customer and ensuring they’re finding success with your product or service, right?
Over the last few months, customersuccess teams – and the unique relationships they have with customer contacts – have been thrust into the spotlight of the SaaS world. Here is a quick primer on customersuccess software and why it’s so critical for CSM teams: 1.
For sales organizations of all sizes, establishing “checks and balances” to ensure new business growth is incredibly beneficial for executive management. As your SaaS business grows, you’ll need to establish processes to ensure existing customer revenue and growth are achieved. What is a Quarterly Business Review (QBR)?
While customersuccess is a necessary function in any SaaS organization, there can sometimes be a sense of confusion around the importance of customersuccess, especially at an executive level. Getting your CEO involved in customersuccess. Toolkit: CustomerSuccess Leaders Toolkit.
Instead of letting prospects bounce off a landing page before asking that one important question on their mind, your AI customer service bot can step in and provide instant answers, book an appointment with your sales team, or help customers make a payment right there and then. Free eBook. Industry: Ecommerce.
2020 has been chock-full of twists and turns, and customersuccess managers have experienced their fair share of ups and downs. The customersuccess function has been thrust into the spotlight at many SaaS organizations, and the health and sentiment of customers is now a company-wide initiative for many teams.
Q&A: New Manager’s Guide for a CustomerSuccess Strategy Implementation. As a new CustomerSuccess leader in your organization, you must figure out how you’ll measure success, keep your team happy and engaged, and secure stakeholder buy-in to champion your strategy in the new year.
As a marketing professional, you understand the importance of customersuccess in driving business growth. And with the rise of customers in control, it has never been more important for marketers to focus on strategies that create and nurture successfulcustomer relationships. Invest in CustomerSuccess.
A customersuccess manager’s relationship with a customer account doesn’t just begin and end at random. A CSM manages and owns a customer account throughout their entire partnership with a vendor organization, from the minute a sale closes throughout many rounds of renewals. eBook: Implementing CustomerSuccess.
20 CustomerSuccess Predictions for 2020 . T hat’s why we asked some of the top CustomerSuccess (CS) leaders to share their industry predictions for 2020. Vanessa Hannay , Director of CustomerSuccess, Muck Rack . Making customers happy is no longer good enough. . . The year was 1909.
For customersuccess leaders, these roadblocks or pitfalls can be the tipping point between customer satisfaction and customer churn. 5 Common Success Post-Sales Pitfalls. Understanding Post-Sales Lifecycle Management. Pitfall #1: The Sales Handoff (Poor Knowledge Transfer).
For some (but not all) SaaS organizations, CSMs are also responsible for leading and managing upsell conversations with customers. ClientSuccess acts as a single source of truth for all of your customersuccess needs, giving you the power to enter into strategic conversations with confidence.
This is especially true for Account Executives and CustomerSuccess Managers – two roles that work extremely close with customers (and each other) and tend to be rolled into one when thinking about customer account management . eBook: CustomerSuccess as a Culture: Sales Leaders Edition.
As a customersuccess professional, you probably know of a myriad of ways to ‘judge’ or ‘grade’ your customers once they start onboarding or activation. This is a pretty standard customersuccess process and it’s critical to know exactly where you and your customers stand at all times. This is pretty simple.
While having great, well-planned, and well-executed customer check-ins is crucial for any successfulcustomersuccess strategy, it’s only the first part. An additional step is needed to help the customer lifecycle move smoothly from one checkpoint to the next: the follow-up email.
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