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What is Customer Effort Score (CES) & How to Measure It?

Retently

Disloyal customers are costing businesses billions. Former CEB Global’s research (now part of Gartner), explained that the level of effort consumers put into interacting with a brand has a direct impact on loyalty levels. How do you know how easy it is for your clients to interact with your business, though? for example).

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How to build your digital customer success strategy: an expert’s guide (part two)

ChurnZero

I find that saying the term “digital customer success” in our industry almost always garners one of two responses from CS professionals. No surprise, the eyes lighting up is the response I’m hoping for – mostly because that’s how talking about it makes me feel. or their eyes light up. What the heck do those mean?

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Customer Advocacy: How to Get Your Customers and Customer Success Team Invested

ChurnZero

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. You may be able to snag a few reviews here and sign up a few references there without much of a dedicated effort. You may be able to snag a few reviews here and sign up a few references there without much of a dedicated effort.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams. Forrester recognizes the value customer success platforms can provide to B2B companies looking to foster retention, growth, and advocacy.

Report 94
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Measuring Customer Experience: How to Collect the Right Data and Act on It

Totango

Some of the most prominent of these measurement techniques include the following: Net Promoter Score (NPS). This industry-standard measurement centers around how likely your customers are to recommend your product to a peer. There is an index that scores customer satisfaction on a scale of zero to ten.

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How to Turn NPS Feedback Into Reviews, Recommendations and Referrals

Retently

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction.

NPS 148
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Apply the REACH Framework to drive expansion in customer success

ChurnZero

Does your customer success team own and drive expansion revenue? What’s holding customer success back on driving expansion? What is the REACH Framework for driving expansion in customer success? Relationships : Strengthening relationships with key customer stakeholders and decision-makers.