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Is this feature central to solving the most critical customer pain points identified in our strategic roadmap? By adhering strictly to its ERP roadmap, SAP ensures every update fits its vision while solving broad customer pain points. Key Questions to Ask: Does this request support our core mission and value proposition?
Showcase Success Stories : Present case studies of organizations that have benefited from CX transformations to provide tangible evidence of success. Develop a Clear Implementation Plan : Outline a detailed roadmap with specific goals, timelines, and responsibilities to provide clarity on the transformation process.
It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. Customer Journey Mapping and Process Redesign To improve CX, companies need to view interactions through the customers eyes.
In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customersuccess and post-sales teams have been waiting for. Welcome to the future of customersuccess with Unison. Today, it’s about lighting the path to growth.
While many companies focus on strategy, technology, and financial investment as the cornerstones of success, the critical yet often overlooked factor is the engagement and empowerment of employees. Aligning employees’ personal values with the organization’s mission is crucial for maintaining this engagement.
In 2022, we’re upping our game on customerengagement, creating more team collaboration experiences, connecting Totango to more of the tools you use everyday, and supporting your organizational changes and evolution. Look for these exciting features and more in 2022: Campaign engagement reporting. In-App messaging.
Far too many customersuccess organizations know they need to start implementing digital customersuccess, but just dont know where or how to start. These outcomes include: Roadmaps for designing and developing future CS programs. Self-serve digital resources for customers to overcome technical issues.
Negative reviews that mention shipping issues, product defects, or poor customer service get escalated right away. CX Managers loop in the CustomerSuccess team to address urgent cases before they escalate further. Review moderation engaging with customers publicly and privately to improve brand perception.
Knowing how to build a customer-centric roadmap helps you align your product development with what your clients truly want. This promotes customer satisfaction, benefiting your clients and bringing your business higher retention rates and upsell revenue. Why You Need to Know How to Build a Customer-Centric Roadmap.
For the past decade, CustomerSuccess (CS) has been defined by a straightforward mission: guide customers to achieve their desired outcomes with your product or service. While this goal remains steadfast, the landscape of CustomerSuccess is shifting dramatically.
You don’t just want to appeal to new customers—you also want to keep your current ones coming back again and again. Not only do returning customers require less introduction to your products and services, but they also tend to spend more than first-time customers, too. 4: Engage Your Promoters. 2: Reach Out to Detractors.
Theyquestion the status quo, and relentlessly pursue their customers’ success, using ChurnZero software to power their initiatives and achieve breakthrough results. We’re delighted to introduce the winners of the 2024 ChurnHero Awards for customersuccess! Here’s who they are, and how they did it.
A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Executive-level product roadmaps.
There is no shortage of opinion in the market place about CustomerSuccess; what it is, how to execute and whether growth should be a success metric are all hot topics. Do your processes work for 40 customers? Creatively Segment your Customers. Believe it or not, customers are not created equal. Think Scale.
You also included less structured measurements, like what customers were telling you in user reviews. You asked your frontline teams, like customer service agents and customersuccess managers, about what they were hearing directly from customers. They also bring CX priorities back to their teams.
How valuable is CustomerSuccess’s input in creating a solid product roadmap?! In the past, companies relied solely on the product management team to build and drive roadmaps. Shifting the Product Roadmap Ownership to CustomerSuccess. What is a product roadmap? What is a product roadmap?
Let’s talk CustomerSuccess Plans. What’s a CustomerSuccess Plan, you ask? Well, let’s just say it’s the wind beneath your customer’s wings. It’s the recipe for their success. My amazing metaphors aside, CustomerSuccess Plans are essentially the “what” and “how” of delivering on your CS strategy.
In the third installment of our three-part series on the ESG CustomerSuccess Maturity Model, I’ll share the characteristics it takes to Transform your CS organization into a proactive, predictive powerhouse (look at that alliteration!) of customer happiness and retention. The ESG CustomerSuccess Maturity Model is not linear.
The challenge lies in carefully evaluating feedback and determining whether a feature request should make it to your product roadmap or be declined. Unclear or Vague Requests Sometimes, customers provide vague or poorly defined feature requests, making it difficult for the development team to understand the exact need.
Additionally, 60% have solved a problem through a digital community, and 78% have engaged directly with brands at least once per quarter. For B2B SaaS companies, a strong community is a key component to building great customer relationships. How to build and grow a digital customer community. 2: Lightweight community software.
Ask, “What’s next on our product roadmap?” Your customer data is a goldmine wrapped in a bow covered in glitter. Because your customers are the most important source of information when it comes to prioritizing your product roadmap. Your customers’ primary interaction with your company is through your product.
software bug fixes, wrong information corrected on the website) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.
At Totango + Catalyst, we made a strategic decision to challenge the script on revenue priorities, empowering customersuccess managers (CSMs)—those mostly intimately aware of customer needs and goals—to own core renewals, expansions, and upsells. This open forum helps foster a sense of ownership and engagement.
Build an engaged community. Don’t ignore your paying customers. It’s critical you continue to engage with them on their platform of choice to build brand advocacy. Using customer feedback to define the product roadmap. Real-time Engagement is Key.
This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customersuccess (CS) teams. Forrester recognizes the value customersuccess platforms can provide to B2B companies looking to foster retention, growth, and advocacy. Upcoming renewals.
In 2024s CustomerSuccess Leadership Study , 87% of participants said their teams use or have immediate plans to adopt AI. Your CSMs AI prompts on how to engage a customer, or their descriptions of healthy versus unhealthy, are different. Its time to think about a customer platform to centralize AI.
CustomerSuccess (CS) is no longer just a departmentits a company-wide growth strategy that drives retention, efficiency, and revenue. Gainsights latest report, The CustomerSuccess Index (CS Index), conducted in partnership with Benchmarkit, reveals the trends reshaping CS in 2025. So whats driving this growth?
Against the backdrop of wild economic uncertainty, CustomerSuccess has been the failsafe of SaaS businesses that were blindsided by pandemic-induced churn and contraction. With CustomerSuccess demand at an all-time high, we expect to see more of its leaders join the executive ranks in the coming months and years.
At first glance, there isn’t much overlap in product marketing and customersuccess teams’ day-to-day responsibilities. They usually sit in different areas of the org, report to other functional leaders, and are held to unique success measures. Enter customersuccess.
Chief Revenue Officers (CROs) who fail to leverage CustomerSuccess (CS) as a revenue engine are potentially leaving millions on the table. Revenue growth requires sustainable strategies centered around existing customers. And no organization has a stronger connection to existing customers than CustomerSuccess.
The purpose of a CustomerSuccess team is to help a company’s customers get the most value out of its product. The hypothesis is, if a customer maximizes the obtainable value, they will remain loyal and spend more with the company. This isn’t merely a theory.
Before your product starts booming, you need a product roadmap that charts a clear course to growth. In this article, we lay out the questions you can ask yourself to help you create a successful product roadmap that’s anchored in analytics. What is a product roadmap? We’re here to help. Do I know how users are behaving?
Do you have a roadmap for Key Account Management excellence? Without a roadmap, you risk getting lost or making a wrong turn. You can’t determine where you are starting, where you are going, and what to do next.
Making the leap from engaging with customers and agents via text and voice, to visual and live video is a big step. However, not every visual engagement provider offers the ideal solutions to your needs. However, not every visual engagement provider offers the ideal solutions to your needs. End-User Adoption.
Lately, many customersuccess (CS) teams have been downsized or eliminated because of global economic uncertainty. It is OK to consider the brand value of a customer along with their revenue—sometimes you might have a really big brand, and their value as a reference boosts the revenue they bring to your company. Register today.
Still, customer data needs to be carefully tracked and evaluated in order to be worth gathering in the first place. Understanding how to use customersuccess analytics to your advantage is key to seeing your enterprise’s roadmap for the future. Tracking Data Throughout the Customer Journey.
So we asked 10 experts the following questions to learn more about how they collect and prioritze customer feedback: What are some of the effective ways you collect feedback? How do you work with your customer-facing teams to gather feedback? How do you prioritize what feedback gets incorporated into the product roadmap?
Build an engaged community. Don’t ignore your paying customers. It’s critical you continue to engage with them on their platform of choice to build brand advocacy. Using customer feedback to define the product roadmap. Real-time Engagement is Key.
Analytics and continued optimization Without an active customersuccess team by your side, your business only has its own singular point of view when studying analytics to derive insights and areas for improvement. We have eight reports out of the box, as well as the ability to customize reporting at any point of the engagement.
Q&A: How to Build Effective CustomerSuccess Plans. Every CustomerSuccess Plan has a secret sauce that turns it from just a plan on paper to something a team can actually execute and deliver successfully. She has become the “go-to” person for building the ultimate CustomerSuccess model. Q&A Recap.
We believe in data-driven, proactive customersuccess that lets you take control of your churn risk and strengthen your customer relationships. Reducing churn in this customer-centered subscription economy means placing the customer at the center of everything you do. Maintaining customersuccess efforts.
Whether CustomerSuccess or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. This CustomerSuccess showdown, which took the form of an Oxford-style debate, was held at BIG RYG, ChurnZero’s annual CustomerSuccess conference.
One of the most exciting aspects of developing customersuccess strategies is looking at how CustomerSuccess is (or should be) integrated with other areas of the organization. It can also happen when the senior leadership team has not agreed on and adopted a cohesive customersuccess strategy and culture.
Your business success and your customers’ success are inextricably linked. Customers won’t succeed if they don’t embrace your product. You can’t grow if the customer doesn’t achieve their objectives, provide feedback, and validate your value by advocating their results as social proof.
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