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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Regardless of title, this leaders role is to rally different departments, secure resources, and keep the organization focused on customer-centric goals. Governance mechanisms should be put in place early, led by leadership. In practice, successful companies form cross-functional teams to tackle customer experience projects.

B2B 339
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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Hyper-personalized care strengthens trust, reduces effort for customers, and establishes businesses as reliable problem-solvers , ultimately driving loyalty and retention. Silos, inconsistencies, and poor governance impede performance.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

These data silos make it hard to get a unified view of the customer, resulting in inconsistent or disjointed interactions. Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers.

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The Myth of CX’s Death by 2030: Debunking the Fake Speculation

eglobalis

These arguments fail to recognize that technology is only as effective as the strategies that govern its use. B2B Relationships Are Built on Trust, Not Just Transactions In B2B environments, customer experience is about more than efficient service; it is about fostering trust and long-term partnerships.

B2B 414
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Customer Success in the Business-to-Government Sector

Amity

For the most part, when we are talking customer success, we are dealing with the business-to-business (B2B) ecosystem where your CS team is in contact with the representatives of the customer companies. What Is the Business-to-Government Sector? This is done in order to ensure that the government (i.e.

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Why SaaS Leaders Should Outsource Their Customer Success Program

BlueOcean

When we are talking to organizations in the sales cycle, we will often hear from SaaS companies that the customer success role is too complex, too critical, too deeply embedded in their internal operations to ever be outsourced. But with this new height of significance, is customer success really something you can outsource?

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The Double Agents of CX: Who are they and what do they do?

ECXO

According to the Cambridge Dictionary, the definition of a double agent is “a person employed by a government to discover secret information about enemy countries, but who is really working for one of these enemy countries”. On the other hand, fostering successful customers drives revenue growth and reduces churn for the company.