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This might come when their free trial no longer meets their needs and they decide to sign up for more features, or after you complete a major project that shows a clear return on investment. Download our guide, Lead Nurture How-To Handbook. Learn to turn more leads into sales with timely and targeted nurturing.
The main objective of your entire revenue organization is client success. Client success occurs when your clients perceive the ROI (return on investment) they seek from your offering. Who exactly can be termed a client success specialist? Who works with a client success specialist?
A larger customer base also gives you the buffer to yield when attrition does not take place. When you are hit by attrition, you will surely see a drop in return on investment (ROI) and revenue. You might also like: The SaaS Churn Handbook – Everything you need to know for understanding and preventing customer churn.
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