Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 109

Sales Marketing Sports Customer Journeys 109

Totango

APRIL 9, 2024

Is 2024 the year of customer success or sales? They unanimously agreed that 2024 is the year of the ICP (Ideal Customer Profile). The cohesion between these teams can significantly drive customer value and results, which impacts retention, expansion, and, ultimately, predictable growth.

Sales 110

Sales Customer Success Strategy Industry 110

Totango

AUGUST 13, 2024

In particular, you need to arm your customer success team with razor-sharp processes and cutting-edge tools that optimize long-term customer value throughout the post-sales journey. To pull this triple-win maneuver off, you need actionable customer data and a robust customer success platform (CSP).

Customer Success 109

Customer Success Data Strategy Tips 109

Retently

MAY 31, 2024

The Connective Tissue of a Company The first non-technical hire you make needs to be in Customer Success. Customer Success is the bridge between what your company does and what your customers need you to do. They offer a look into the minds of your customers and can shape the direction of your entire firm.

Customer Success 147

Customer Success Management Net Promoter Score Feedback 147

ChurnZero

JULY 22, 2021

By creating healthy boundaries, Customer Success and Sales don’t have to spend their days assessing and arguing over every expansion situation. Your rules of engagement should be based on which team is genuinely the best fit in each scenario and has the greatest likelihood of gaining sales traction. Circle of influence.

Examples 98

Examples Sales Customer Success Engagement 98

ShepHyken

SEPTEMBER 7, 2023

This week, we feature an article by Devin Pickell, Growth Marketing practitioner and head publisher of Do I Need SEO. He writes about designing a compelling customer experience process and training your team to implement it. What does a “well-designed customer success program” even look like?

Customer Success 139

Customer Success How To Return on Investment Customer Centricity 139

Gainsight

AUGUST 24, 2021

When customers have seamless experiences from marketing to sales and on to delivery? One powerful way to inspire, inform, and motivate your organization to reach this next level of customer satisfaction is with deeper integration of sales staff with your organization’s customer success program.

Sales 52

Sales Customer Success e-support Customers 52

Gainsight

OCTOBER 29, 2024

Today’s economy demands organizations grow efficiently, and the best way to do that is by expanding and renewing your current customer accounts. That’s right, Customer Success (CS) is coming to the rescue to help organizations across industries scale efficiently. Join us at Pulse Europe November 13-14 in Amsterdam.

Customer Success 52

Customer Success Self Service CRM Knowledge Base 52

Totango

MAY 7, 2024

Both CS and Sales leaders agree: Retention is the #1 priority. Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement in their collaboration. But there’s a problem. Use your words Talk to each other!

Sports 100

Sports Sales Strategy Net Promoter Score 100

Totango

FEBRUARY 14, 2020

Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. The Intersection of Customer Success and Marketing.

Customer Success 99

Customer Success Marketing Case Study Study 99

ChurnZero

DECEMBER 21, 2023

Designing a successful post-sale strategy requires choices, says CXology’s Tim Conder. Without making those choices upfront, you’ll find it hard to create a good customer experience and scale it, and you’ll easily fall into the chaotic trap of “doing what it takes”. Here’s the webinar in full.

Sales 52

Sales Customer Success Tourism Roadmap 52

Totango

MAY 15, 2024

Explore the current challenges, market opportunities, and transformative potential of AI in CS as Totango + Catalyst leaders Chris Winkler , Head of Product Marketing, and Kellie Vivanco , Head of Customer Growth Marketing, share their take on key takeaways from the event. #1: And, we’re glad they didn’t.

Interaction 106

Interaction Customer Success Conference Industry 106

West Monroe

SEPTEMBER 17, 2023

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. So, what is gen AI, and how can it impact your sales organization?

Sales 52

Sales Marketing How To Effort Score 52

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. Our hypothesis is that NPS is going to improve for each vertical,” Hodges said.

Sales 92

Sales NPS Customer Success Customer Journeys 92

Totango

JULY 25, 2019

What’s better for your business to focus on: customer success or sales? Customer success is the practice of cultivating deep and lasting relationships with your customers, which can unlock lasting customer lifetime value for your business. Customer Success and Sales: Two Sides of One Lucrative Coin.

Sales 80

Sales Customer Success Customers Customer Centricity 80

ClientSuccess

NOVEMBER 22, 2022

As a marketing professional, you understand the importance of customer success in driving business growth. And with the rise of customers in control, it has never been more important for marketers to focus on strategies that create and nurture successful customer relationships.

Customer Success 69

Customer Success Strategy Marketing Social Media 69

Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. But the reality is that the entire company can benefit from having a solid customer success strategy and a customer-centric mindset.

Customer Success 52

Customer Success Marketing Net Promoter Score Case Study 52

Totango

OCTOBER 12, 2022

Combined with intense competition and sign-up discounts, not to mention global inflation prompting many consumers to rethink their budgets, the customer retention stakes are high. . With the potential for churn dramatically increasing, customer success is a key priority. Leading the charge.

Customer Success 113

Customer Success Culture Survey Customer Journeys 113

Totango

OCTOBER 14, 2024

Every business needs a customer-led growth motion to stay in business for the long term. Go-to-market teams need to prioritize customer ROI as the driver of decision-making, metrics tracking, and relationship management. So, what’s a go-to-market (GTM) team to do? Account executives can’t sell like it’s 2017 anymore.

ROI 71

ROI Marketing How To Effort Score 71

ShepHyken

SEPTEMBER 24, 2021

SaaS has changed the traditional sales rules. Because of this, prices are cheaper as new companies, products and solutions come to market daily. Due to this, competition is fierce as many SaaS companies are highly vulnerable to churn if they are not satisfying their customer base.? . Use Customer Success as a carrot.

Sales 159

Sales Company Customer Experience Customer Success 159

ChurnZero

SEPTEMBER 6, 2024

Outcomes-based customer success is a strategy focused on ensuring that customers achieve their desired outcomes with your product. It takes a focused team with strong listening and coaching skills, a deep understanding of your product, a curiosity to understand customer goals, and a proactive, strategic approach to engagement.

Customer Success 52

Customer Success Customers Conference Sales 52

CSM Practice

AUGUST 3, 2020

is considered to be a crucial topic among the Customer Success community. That said, many experts in this field are taking time to brainstorm to come up with a specific answer to the question, “is it sales or customer success’ responsibility?”. We want to ensure initial deployment is successful.

Sales 98

Sales Customer Success Chief Customer Officer Strategy 98

Gainsight

AUGUST 4, 2022

In the decade since Gainsight created the customer success (CS) category, the industry has matured from a reactionary stance, answering post-sales and services needs, into a proactive and sophisticated revenue-generating machine. . Customer success looks a little different at every company and for every customer.

Customer Success 105

Customer Success Management Marketing Analytics 105

Gainsight

JULY 18, 2024

These findings will lead many Go-to-Market (GTM) teams to adjust sales, marketing, and brand messaging to prioritize what today’s buyers really care about early in the sales cycle. They will change their sales deck to focus on quick ROI and their homepage to highlight how easy their tool is to use, implement, and scale.

Customer Success 52

Customer Success ROI Customers Sales 52

Gainsight

JULY 18, 2024

These findings will lead many Go-to-Market (GTM) teams to adjust sales, marketing, and brand messaging to prioritize what today’s buyers really care about early in the sales cycle. They will change their sales deck to focus on quick ROI and their homepage to highlight how easy their tool is to use, implement, and scale.

Customer Success 52

Customer Success ROI Customers Sales 52

CSM Practice

JANUARY 19, 2021

There are different internal teams in the organization that work hard to achieve a common goal towards Customer Success, namely Marketing and CX. These teams with different responsibilities but with one mission for the company, to increase renewals , minimize churns , increase sales and revenue. The Role of Marketing.

Customer Success 90

Customer Success Marketing Customer Centricity Customers 90

ChurnZero

OCTOBER 8, 2024

Customer success teams are critical to the health of SaaS organizations. Three of the 2024 Customer Success Leadership Study’s key findings suggest not. Three of the 2024 Customer Success Leadership Study’s key findings suggest not. 1: Customer success holds primary responsibility for recurring revenue.

Leadership 59

Leadership Study Customer Success Metrics 59

Gainsight

OCTOBER 22, 2018

It checked all the boxes for me—strategic thinking, working collaboratively, creativity, working with sales, and above all a total focus on giving the customer a great experience. When I left the world of product management to become a CEO, Customer Success was barely a gleam in my colleague Dan Steinman’s eye!

Sales 95

Sales Marketing Customer Success Customer Insights 95

ChurnZero

OCTOBER 16, 2020

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. This Customer Success showdown, which took the form of an Oxford-style debate, was held at BIG RYG, ChurnZero’s annual Customer Success conference.

Sales 98

Sales Customer Success Conference Customers 98

BirdEye

OCTOBER 11, 2023

Investing in processes and tools that contribute to customer delight significantly impacts the bottom line. This blog details the panel discussion on Grow sales by delighting customers with George Grigoryan – Marketing Director, SEV, and Vandana Agarwal, VP of Pre and Post-Sales, Birdeye and Justin Meredith.

Sales 111

Sales Social Media Customers Multi-Channel 111

Gainsight

AUGUST 26, 2024

If your business were a superhero, a CRM and CSP would be its cape and mask—a powerful combo that helps you leap over obstacles, fight for customer success, and soar to new heights. Enter the super-duo of customer management systems: Customer Relationship Management (CRM) and Customer Success Platform (CSP).

CRM 52

CRM Customer Success Company Customer Relationship Management 52

CustomerSuccessBox

MARCH 2, 2022

The global customer success software market share will rise in 2022. The accelerating growth in the customer success industry is due to: Digitization, Increased volume of data, and Advanced analytics solutions. Where customer retention and customer satisfaction are the crucial factors they work upon.

Software 52

Software Customer Success Marketing Transportation 52

CustomerSuccessBox

NOVEMBER 2, 2021

A seamless handoff from sales to customer success to implementation is necessary to deliver the promised early value. This is crucial to make your customer’s experience easier. CS professionals must have felt the grunt of a bad transition from Sales to Customer Success. Customer Retention.

Sales 52

Sales Customer Success Communication Customers 52

Gainsight

FEBRUARY 29, 2024

When it comes to building long-term scalability and efficiency for their businesses, more and more SaaS companies are turning to channel and ecosystem partners as a critical strategy within their go-to-market programs. The average customer maintains seven trusted partnerships according to McBain.

Customer Success 52

Customer Success Effort Score Roadmap Customers 52

Help Scout

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. The emphasis is on both keeping the customer longer and also expanding the relationship.” What is customer success marketing?

Examples 80

Examples Customer Success Marketing Case Study 80

Forrester's Customer Insights

FEBRUARY 28, 2024

Today, customer success platform vendors Totango and Catalyst announced their intention to merge. This is perhaps the start of an acquisition trend that Forrester predicted last year.

Customer Success 52

Customer Success Marketing Trends Customers 52