InMoment XI

DECEMBER 17, 2024

It is common to see a wide range of candidates succeed in the role of CX managerfrom Salesforce Administrators to Senior Sales Operations professionals to Customer Success or Customer Experience/Voice of the Customer leaders. What Background Should a CX Manager Have?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Kayako

JULY 22, 2022

The concept of customer perception seems obvious, it is basically the customer’s opinion of a company at any given point during their customer journey. What is not so simple is tracking and measuring all the different variables that influence customer perception. Brands can also highlight customer success.

Net Promoter Score 280

Net Promoter Score Measurement Effort Score NPS 280

CloudCherry

JULY 10, 2018

Are your customers successful and happy with your products and services? These are questions that all businesses need to ask themselves to ensure everything is being done to create customer delight. Happy customers are not only retained but they also help create more happy customers. Why Measure Customer Delight?

Measurement 199

Measurement Net Promoter Score NPS Touchpoint 199

Lumoa

JANUARY 7, 2021

At what point during the customer journey should you measure how the customer is feeling? In reality, there are several customer touchpoints along the customer journey where you can (and should!) measure the customer experience, and each requires a slightly different approach. In the middle?

Customer Journeys 195

Customer Journeys Touchpoint Measurement Survey 195

Totango

NOVEMBER 21, 2024

In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customer success and post-sales teams have been waiting for. Welcome to the future of customer success with Unison. Today, it’s about lighting the path to growth.

Customer Success 62

Customer Success Chief Customer Officer Roadmap Sales 62

CloudCherry

OCTOBER 30, 2018

In today’s B2B world, customer experience management (CEM) often falls to the customer success team. They naturally gravitate to the role because they spend a lot of time talking with customers and they have an intimate understanding of what customers need. Customer experience comprises the entire customer journey.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

GetFeedback

FEBRUARY 14, 2019

It’s one of the main reasons why live chat customer service is in such high demand. The real hard part is measuring your live chat’s success. At GetFeedback, we use four metrics to measure the performance of our live chat support. In this case, the customer’s effort is much greater. By using post-chat surveys.

Metrics 186

Metrics Measurement Effort Score Survey 186

ECXO

JUNE 23, 2024

Of course, I am extending the concept and exaggerating its use, but my point is that we can think that Customer Success acts as a kind of double agent because it serves both the customer and the company simultaneously, and clearly both sides are not enemies at all! It holds significant importance for any business.

Customer Centricity 358

Customer Centricity Culture Customer Journeys Customer Satisfaction 358

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 375

B2B Strategy Customer Experience Customer Journeys 375

BlueOcean

FEBRUARY 14, 2024

When we are talking to organizations in the sales cycle, we will often hear from SaaS companies that the customer success role is too complex, too critical, too deeply embedded in their internal operations to ever be outsourced. But with this new height of significance, is customer success really something you can outsource?

Customer Success 177

Customer Success Contact Center Average Handle Time Touchpoint 177

Experience Investigators by 360Connext

DECEMBER 10, 2024

Customer experience leaders, you arent the only ones expected to prove ROI on your initiatives! higher customer retention rates Customer-centric companies are 60% more profitable than companies that dont focus on customers 86% of buyers say great customer experiences increase their willingness to pay more a clear connection to CX ROI.

ROI 143

ROI Customer Experience Customer Journeys Effort Score 143

InMoment XI

NOVEMBER 26, 2024

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

AskNicely

SEPTEMBER 6, 2018

Some businesses are convinced that NPS surveys and customer experiences fall squarely on the shoulders of the customer success team. These executives empower the entire company to make the NPS a daily, weekly and monthly measure of a high-quality customer experience. NPS For Marketing, Sales, Customer Success.

NPS 150

NPS Net Promoter Score Survey Customer Success 150

ChurnZero

JANUARY 6, 2025

Whats the one thing that wont change in customer success this year? So how should you position yourself for 2025s incoming customer success trendsand should you be nervous, optimistic, or a cautious blend of both? ” So what 2025 customer success trends can we anticipate? The pace of change itself.

Trends 52

Trends Customer Success Measurement Leadership 52

InMoment XI

MAY 31, 2022

But the big picture goal is why there is so much buzz around customer journey maps now: Customer journey mapping can move you towards more conversions, greater customer loyalty , and improved customer experience from end to end (or from end to forever, if you are subscription-based and there’s no bottom to your sales funnel).

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

ECXO

SEPTEMBER 30, 2024

Harmonizing Success: How Sales Teams Can Collaborate with Internal Teams to Enhance Customer Experience The ongoing conflict between sales teams and internal departments can really mess up the customer experience, leading to mixed-up interactions and disappointed expectations.

Sales 156

Sales Customer Experience Innovation Culture 156

BlueOcean

FEBRUARY 14, 2024

When we are talking to organizations in the sales cycle, we will often hear from SaaS companies that the customer success role is too complex, too critical, too deeply embedded in their internal operations to ever be outsourced. But with this new height of significance, is customer success really something you can outsource?

Customer Success 156

Customer Success Contact Center Average Handle Time Touchpoint 156

ChurnZero

MARCH 14, 2025

Customer success needs to align with revenue. Renewals should be an outcome of good customer success. According to the 2024 Customer Success Leadership Study , the number of customer success teams under the CRO jumped from 24% in 2023 to 33% in 2024. Any of these sound familiar?

Customer Success 52

Customer Success Case Study Sales Customers 52

ChurnZero

DECEMBER 15, 2021

When the responsibilities of Customer Success are confined to a single department, your Customer Success efforts become like a drop in the ocean. Customer Success should ripple out from the Customer Success team through other departments. Customer Success Software & Sales.

Software 98

Software Sales Customer Success Marketing 98

Retently

MAY 31, 2024

The Connective Tissue of a Company The first non-technical hire you make needs to be in Customer Success. Customer Success is the bridge between what your company does and what your customers need you to do. They offer a look into the minds of your customers and can shape the direction of your entire firm.

Customer Success 142

Customer Success Management Net Promoter Score Feedback 142

InMoment XI

JULY 13, 2022

NPS is a metric designed to measure customer experience. First, you ask your customers a simple question: “On a scale of 0-10, how likely is it that you would recommend my brand/product/service to a friend or colleague?”. Having a false image of customer success can be harmful, as issues will go unrecognized and unresolved. #2:

Net Promoter Score 368

Net Promoter Score Customer Retention Effort Score NPS 368

AskNicely

SEPTEMBER 25, 2018

Growth-savvy customer success experts agree that creating a customer-first culture begins and ends with executive buy-in. They might think it’s enough to hire a customer success manager and let that department, or marketing, lead the charge. Lower customer churn and higher revenue growth.

Net Promoter Score 150

Net Promoter Score Customer Success NPS Culture 150

ShepHyken

SEPTEMBER 7, 2023

In fact, in a three-year study, companies that implemented a well-designed customer success program saw a 91% return on investment and more productive CX teams. What does a “well-designed customer success program” even look like? We’ll get into the specifics of customer success platforms later in this guide.

Customer Success 141

Customer Success How To Return on Investment Customer Centricity 141

Totango

OCTOBER 30, 2024

But many organizations focus too inward—on internal operational tactics, rather than prioritizing the customer outcomes that drive customer-led growth. According to GTM Partners, 72% of companies experienced longer sales cycles in 2023. The answer is customer-led growth. For years, attainment was the sexiest word in SaaS.

Roadmap 62

Roadmap Sales Measurement Tips 62

ChurnZero

MARCH 28, 2025

Sarah Kiley is chief sales officer at ChurnZero. When customer success starts reporting into the CRO, its not just a reporting changeits a strategic shift. Most CROs come up through sales, where success is measured by speed and outcomes. 1: Misaligning your customer success team is a trap.

Customer Success 52

Customer Success How To CRM Sales 52

ECXO

JUNE 15, 2021

It is the customer experiences that drive customer satisfaction, customer retention, customer life time value, enhanced brand image, recommendations and revenue. Empathy is the ability to understand the customer’s needs, identify the emotions and reasons behind those needs, and respond effectively to solve their problems.

Customer Centricity 358

Customer Centricity Culture Tips Company 358

ChurnZero

OCTOBER 10, 2024

This guest post is by Kristen Hayer, CEO and founder of The Success League. As a discipline that’s shifting from new to established, customer success is facing some interesting headwinds right now. 2024’s Customer Success Leadership Study asked CS leaders to size their average CSM book of business by number of customers.

Customer Success 52

Customer Success Leadership Study Metrics 52

Retently

OCTOBER 16, 2024

For example, after a customer service interaction, the support rep’s signature might include a simple “ How did I do? Think about it: customer service teams, sales representatives, and support agents send hundreds – if not thousands – of emails each week. rating with clickable smiley faces. So, why are they so efficient?

Feedback 134

Feedback Survey Effort Score Customer Satisfaction 134

Totango

SEPTEMBER 28, 2021

Our “overnight success” took a decade. When we founded Totango, the customer success category did not exist – we had to invent it. Our lean and mean team worked very closely with our customers, who supported our vision. In 2021, it’s clear that every business needs customer success technology.

Customer Success 133

Customer Success Government Customer Journeys Financial 133

ChurnZero

NOVEMBER 26, 2024

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customer success hiring for SaaS and tech companies nationwide. For example, “Enterprise Customer Success Manager”.

Customer Success 52

Customer Success How To Insurance Culture 52

CSM Practice

MAY 28, 2020

What is the average Customer Success Manager Salary? More and more SaaS businesses are realizing the value of having a customer success team to ensure the continued success of their customers. Popular Customer Success Manager Salary Plans.

Customer Success 126

Customer Success Management Metrics Effort Score 126

ECXO

DECEMBER 25, 2024

When businesses focus on giving their customers a fantastic experience, those customers tend to stick around longer, spread the word to their friends, and become loyal advocates. Example Action: Send a personalized email after purchase, thanking the customer and providing helpful resources or product care instructions.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

Experience Investigators by 360Connext

JANUARY 5, 2022

You had clear goals and knew how to measure them. You knew it wouldn’t be enough to set “great customer experience” as a goal. Measurable. You began measuring feedback using quantitative data as well as gathering open-ended feedback. Article] Is Customer Experience Worth It? Contextual.

Resources 369

Resources Customer Journeys Video Customer Experience 369

ClientSuccess

SEPTEMBER 3, 2020

In this post, I’ll address the most frequent question I’m asked by customer success leaders—what is the best compensation plan for Customer Success Managers (CSMs)? Compensation Plans for Customer Success Managers (CSMs). Download Customer Success Compensation Models Image. Base + Bonus.

Customer Success 111

Customer Success Management NPS Sales 111

Totango

JULY 6, 2021

Measuring customer loyalty gauges the strength of your client relationships, helping you predict and manage performance. Loyal customers are likely to buy from you again and refer you to others, increasing your revenue. Customers who don’t feel committed to your brand are more likely to churn and spread negative word-of-mouth.

Loyalty 114

Loyalty Net Promoter Score Measurement NPS 114

Totango

MAY 7, 2024

Both CS and Sales leaders agree: Retention is the #1 priority. Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement in their collaboration. But there’s a problem. Use your words Talk to each other!

Sports 103

Sports Sales Strategy Net Promoter Score 103

ChurnZero

FEBRUARY 21, 2025

Should you be charging for customer success? Why not take customer-facing services as seriously as our products? It’s also a major strategic shift that comes with plenty of challenges, including internal and customer resistance. Charging for customer success: the pros and cons.

Customer Success 52

Customer Success Net Promoter Score How To Competitive Advantage 52