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There are many organisations embracing a people-centric approach to business (be it employeeengagement on CX or on developing strong CX programmes) but there remain a large number who fail to fully grasp the need for change. Jane Treadwell-Hoye, CCXP and Managing Director at epifani “The future of CX is at a cross road.
Recently, a UK business called Sports Direct decided to take VOE one step further. Accused of not being the most people centric of businesses, the nationwide retailer made the decision to assign a seat at their board table to a representative of their employees. Acting on what they say demonstrates how much it is valued.
There are many organisations embracing a people-centric approach to business (be it employeeengagement on CX or on developing strong CX programmes) but there remain a large number who fail to fully grasp the need for change. Jane Treadwell-Hoye, CCXP and Managing Director at epifani “The future of CX is at a cross road.
Addressing one at a time can help you save one customer at a time from defecting to your competition. Why ROI Requires the Other 2 Action Types: (A) When one customervoices something, you can bet that they represent dozens or thousands in your customer base. (B) Retained customers may or may not offset the investment.
When CXM champions are facilitators of CXM ownership among all the employees, improvements that are meaningful to customers, and in turn, to the business, are catalyzed. The ClearAction study found that a second success factor is to expect action by departments associated with key drivers of customer experience.
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