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Journey Maps: Not an Exercise in Futility

CX Journey

One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. You map because you need to understand the customer experience; you know that you cannot transform something you don't understand. The immediate next step for this type of map is to do some customer research.

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Welcome Aboard! 7 Tips for Building CX into New Employee Onboarding

CX Accelerator

In the onboarding phase, I'm being more direct about how we honor our customersvoice together to ensure a memorable, consistent experience. Immediately begin listening to the voice of the customer Is there a better way to improve CX than to listen to the voice of the customer?

Tips 296
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

These insights inform the service standards and product offerings that will most effectively meet customer expectations. There are several ways to obtain data and understand customers. Voice of Customer (VOC) programs capture customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 450
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Listen with the Right Intent

CX Journey

understand clarify show respect let customers or employees know they are valued improve the experience connect hear Use active listening as a way to show that you''ve heard what is being said. This exercise allows you to confirm not only what you heard but also what your understanding is. Better yet, listen with intent to.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

These insights inform the service standards and product offerings that will most effectively meet customer expectations. Companies use several methods to gather data and understand their customers: Voice of Customer (VOC) Programs : Capturing customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 380
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Journey mapping charts the path a B2B customer takes when engaging with your businessfrom initial contact and purchase through onboarding, support, and renewaland notes the customers goals and pain points at each step. This exercise makes it clear where the experience is falling short.

B2B 339
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Customer Understanding: The Cornerstone of Customer-Centricity

CX Journey

There are a lot of different channels and ways for customers to tell you about their needs and desired outcomes and how well you are performing against their expectations. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise. Research your customers.