Remove Customer Voice Remove Exercises Remove Leadership
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

These insights inform the service standards and product offerings that will most effectively meet customer expectations. There are several ways to obtain data and understand customers. Voice of Customer (VOC) programs capture customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 450
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

These insights inform the service standards and product offerings that will most effectively meet customer expectations. Companies use several methods to gather data and understand their customers: Voice of Customer (VOC) Programs : Capturing customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 380
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Customer Understanding: The Cornerstone of Customer-Centricity

CX Journey

Customer-centric companies do the following to ensure the organization knows its reason for being, i.e., the customer, and to embed the customer into the DNA of the organization. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise.

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CX: How it all works

Zeisler Consulting

Often through the exercise of alignment, companies and departments even end up revisiting and revising their corporate strategies when it’s discovered that their Mission and/or Vision aren’t compelling from the perspective of their Customers. Simply put: VoC is not just surveys. It’s much, much more than that.

Culture 93
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Customer Understanding: The Cornerstone of Customer-Centricity

CX Journey

Customer-centric companies do the following to ensure the organization knows its reason for being, i.e., the customer, and to embed the customer into the DNA of the organization. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise.

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Guest Post: 4 Inputs of a Customer-Centric Culture Transformation

ShepHyken

Leadership. An important thing to note about a customer-centric culture is: it is deliberately designed to be that way. The CEO (and the entire leadership team) must be committed to bringing the customer voice into all they do. Customer understanding is the cornerstone of customer-centricity.