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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Regardless of title, this leaders role is to rally different departments, secure resources, and keep the organization focused on customer-centric goals. Governance mechanisms should be put in place early, led by leadership. In practice, successful companies form cross-functional teams to tackle customer experience projects.

B2B 339
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

These insights inform the service standards and product offerings that will most effectively meet customer expectations. There are several ways to obtain data and understand customers. Voice of Customer (VOC) programs capture customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 450
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

These insights inform the service standards and product offerings that will most effectively meet customer expectations. Companies use several methods to gather data and understand their customers: Voice of Customer (VOC) Programs : Capturing customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 380
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Governance in Customer Journey Mapping

SuiteCX

CEM/CJM Governance is a process focused on managing the quality, consistency, usability, security, and availability of your overall CEM strategy as well as for the building blocks such as VOC/VOE/Journey Maps and CEM Dashboards. Governance in Customer Journey Mapping. Click here to view SlideShare. Level of maturity.

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Do Your CX Improvements Rob Peter to Pay Paul?

CX Journey

Or is it reasonable to request that employees do something that causes them pain but is for the benefit of the customer? After all, the customer is always first and always right , right? A government that robs Peter to pay Paul can always depend on the support of Paul. George Bernard Shaw.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Gartner defines it as “ the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy “ CM strategy in the company could be decided into 6 components defined by Bob Hayes for CustomerThink.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

You should know all the touchpoints in order to create a detailed customer journey and be able to improve customer experience across all the channels. voice of customer Voice of customer , or VoC , refers to customers’ feedback about their experiences with and expectations for your products or services.