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Increase sales – Existing customers trust your brand and know your products, so they’re more likely to continue purchasing and engaging with your business. Grow brand awareness – Satisfied customers are likely to share their stories and promote your business in their immediate circle via word of mouth or socialmedia channels.
Customersvoiced their displeasure on their Facebook page and all over socialmedia. If you just make the change and don’t say anything about it, or worse, say the wrong thing about it, it makes customers disappointed and angry. Take the new Starbucks rewardsprogram ( please!). Their 400-gram (14 oz.)
Our previous blog post demonstrated the power of customervoice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Good or bad, socialmedia massively amplifies the word-of-mouth effect.
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