Remove Data Remove Loyalty Programs Remove Rewards Programs
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 5) Make it Fun – This is about rewards and playfulness.

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Reimagining Customer Loyalty Programs

ShepHyken

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision?

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5 Awesome Customer Loyalty Program Ideas You Should Try

Comm100

So what’s the best, most direct way to show customers your commitment, and inspire loyalty in return? A solid customer loyalty program. If you want to build the loyalty program your customers deserve, this post will give you customer loyalty program ideas to turn everyday shoppers into loyal fans.

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11 TED Talks to Inspire Better Customer Support

Kayako

Instead of implementing a “loyaltyprogram that has nothing to do with loyalty (and everything to do with discounts), Van Belleghem says think instead about how you would treat your best friend if he or she became a client. In his talk, Customer loyalty programmes…why bother!

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Creating Brand Loyalty in the Airline Industry

QuestionPro Audience

The data shows that 40% of travelers spend little to nothing on in-flight food and beverages. However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. Several credit card companies offer travel rewards, which are designated for airline tickets and baggage fees.

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The Psychology of Customer Loyalty: How to Build Strong Brand Advocates

rethinkCX

Reciprocity & Rewards Programs Loyalty programs tap into the psychological principle of reciprocitywhen brands reward customers, they feel compelled to return the favor. Exclusive discounts, early access to products, and VIP benefits can significantly enhance loyalty ( McKinsey ).

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