Data Measurement ROI 
ECXO
NOVEMBER 25, 2024
Broader Market Demand : Data-Driven Validation While an individual request might reflect one customer’s unique need, assessing whether it signals a broader market demand is critical. This requires moving beyond anecdotal evidence into data-driven territory. Best Practices: Use data-driven explanations to validate your decision.
Experience Investigators by 360Connext
DECEMBER 10, 2024
Customer experience leaders, you arent the only ones expected to prove ROI on your initiatives! But it is notoriously challenging to connect our individual efforts to clear benefits and ROI, because CX can span so many areas. Defining What Customer Experience ROI Looks Like There are countless ways to show the value of your CX efforts.
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InMoment XI
NOVEMBER 2, 2022
If you’re like the majority of CX practitioners (CX Network’s “Global State of CX” report shows that it is the second highest concern for CX practitioners), you likely have quite a few ROI questions. Your Top 3 ROI Questions. In order to showcase the ROI of your CX program, there are going to be calculations involved.
InMoment XI
JULY 4, 2022
And due to these conditions, businesses need to justify the return on investment (ROI) for every initiative—including their customer experience (CX) program. The key to facing these challenges is to build an ROI-focused customer experience from the ground up (and not as an afterthought). 4 Keys to an ROI-Focused CX Program.
Speaker: John Joba and David Robbins
Despite increasing investment in measurement platforms, executives still struggle to demonstrate the impact to the bottom line—and the value these bring to customers and the organization as a whole. Derive more precise ROI calculations directly tied to company profitability, utilizing a measurement system and steady stream of financial data.
eglobalis
MARCH 13, 2025
Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. These data silos make it hard to get a unified view of the customer, resulting in inconsistent or disjointed interactions. Demonstrating the value of CX (e.g.,
InMoment XI
DECEMBER 17, 2024
Another important aspect of this role is that it determines the best way to collect, analyze, and act on the voice of customer data at key touchpoints across the customer journey. Supercharge Post-Service Customer Interactions 85% of your data is unstructured. Usually, its a bit of both. AI unlocks 100% of it. AI unlocks 100% of it.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value.
Speaker: Elissa Riddell, Justin Knowles, Melissa Maki, Ami Iceman-Haueter
Benchmarking data to measure successes (and failures). Focus will be centered on the benefits of investing in omnichannel technology to help create customized, consistent, and branded experiences across your institution’s buyer journey. By the end of this session you will have learned: How others are using customer engagement tech.
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Find out how to leverage the power of data insight to deliver a more human experience that results in better business outcomes and measurable ROI. The best experiences recognize us, engage us holistically, and treat us as “humans”; giving us a feeling of connectedness and being cared for.
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This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI. If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot.
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