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How Customer Success Metrics Are Reshaping the Subscription Economy

ECXO

Churn Rate: The Pillar of Retention Churn rate remains one of the most vital metrics in the subscription economy, measuring the percentage of customers who cancel their subscriptions within a specific period. Customer Health Score (CHS): Identifying Early Risks The image was created by DALL·E, and all rights are reserved by ECXO.org.

Metrics 306
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Customer Sentiment: How to Measure and Improve It

InMoment XI

In this post, we’ll dive into what customer sentiment is, why it matters, and how you can measure and improve it to boost your business performance. But first, let’s go over a few basic definitions of customer sentiment, customer sentiment analysis, and customer sentiment score. What is a Customer Sentiment Score?

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User Feedback for SaaS: Best Practices & Tools for Business Success

InMoment XI

This feedback supports brand reputation management efforts, attracting high-quality prospects. Here’s a breakdown of the most impactful user feedback metrics for your SaaS business: Net Promoter Score Net Promoter Score (NPS) is a commonly used metric that measures customer loyalty. It helps you stay ahead of competitors.

Tools 195
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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

As a result, businesses must double down on efforts to understand their customers’ goals and pain points to drive loyalty. It also keeps you in the loop regarding competitor behavior to help you further refine your marketing efforts. Low scores highlight customers at risk of churning, making it necessary to retain them.

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Do You Need a Customer Experience Manager?

InMoment XI

Even marketing professionals have successfully led CX operations efforts. Theyll need to convince a range of departmentsnot just the customer-facing onesjust how vital these efforts are to the company’s long-term success. In the current business environment, this is a crucial skill.

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How to Define and Execute a B2B Customer Experience Strategy

eglobalis

Mapping key touch-points—such as contract negotiations, product demos, and post-sales support—can highlight areas where you can enhance the experience. Globally , it involves setting consistent KPIs and guidelines for measuring customer satisfaction and ensuring every region aligns with the company’s overall CX vision.

B2B 297
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An Overview of Customer Experience

InMoment XI

Customer experience programs refer to an organization’s ongoing efforts to listen to and collect customer feedback , measure customer perceptions of their experiences, and ultimately improve those experiences to encourage positive brand perception and business growth. For example.