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User Feedback for SaaS: Best Practices & Tools for Business Success

InMoment XI

Companies that focus on CX initiatives witness an 80% increase in revenue, highlighting the value of user feedback. Collecting user feedback for SaaS companies is a powerful step in this direction. Why is User Feedback Important for SaaS Companies? What User Feedback Metrics Are Essential for a SaaS Company to Track?

Tools 195
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

When employees see top management personally engaging with customer feedback and emphasizing experience in strategy discussions, it signals that CX transformation is not just a buzzword but a true organizational priority. Another tactic to shift culture is to make customer feedback and outcomes highly visible internally.

B2B 339
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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

Think of it like driving a carproactive sales teams have a roadmap, anticipate turns, and avoid potholes, while reactive teams only hit the brakes when they see danger ahead. Example: A prospective customer requests a demo of your service. Proactively ask for feedback on recent purchases or interactions.

Sales 259
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Customer Experience Maturity Model: A Framework for Improving Experiences

InMoment XI

As a result, the model removes the guesswork from your customer experience strategy , replacing it with a roadmap to CX excellence. For example, using surveys to collect feedback and sentiment analysis to understand emotional tone. It’s a static approach that doesn’t consider targeted outreach or customer feedback analysis.

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Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers

InMoment XI

There’s no one right way to collect feedback. Following the methodology below, our own customer experience (CX) program (Elevate) is successfully getting feedback from upwards of 90% of closed sales opportunities in our best months—and the insights are invaluable. Using the Right Listening Technique. Building Human Connections.

B2B 370
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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

InMoment XI

Combining mountains of contact center interactions with feedback from other channels like surveys, chat, email, and social media gives you a fuller understanding of customer needs, behaviors, and preferences. These tools unlock unstructured data, detecting feedback themes and anomalies.

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The Ultimate Customer Feedback Loop Playbook

Thematic

Yet, 56% of dissatisfied customers never voice their concerns—they simply leave​ Meanwhile, businesses that actively listen to feedback grow 41% faster than competitors​ The most successful companies create a structured system—a customer feedback loop—to analyze feedback and act on it continuously.