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What IS a Customer Touchpoint?

Experience Investigators by 360Connext

Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. Customer touchpoints in general are not often understood or appreciated from the customer’s perspective. Understanding the actual touchpoints your customers have with your organization is a basic part of that understanding.

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The Power of Customer Behavior Analysis

InMoment XI

Did you know that social media is the number one discovery channel for products? Engagement Data Email open rate Social media interactions Website visits In-app usage Engagement data helps you understand the depth of customer interactions with your organization.

Analysis 195
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

Customers appreciate ease at every touchpoint of their journey. This can happen through social media, forums, or events. Other companies monitor social media behavior or churn rate. Consider using social media management software to track keywords related to your brand. Invest in loyalty programs.

Loyalty 195
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Restaurant Reputation Management: Increase Diner Feedback & Demand

InMoment XI

They share their thoughts on social media platforms like Facebook or Instagram or through review platforms such as Yelp and Google reviews. Be Active on Social Media You can’t underestimate the importance of social media marketing for reputation management.

Feedback 195
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Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025

Calabrio

It goes beyond simply collecting feedback; it’s about actively listening to customer sentiment across all touchpoints. In today’s digital landscape, this involves gathering data from diverse sources like surveys, social media, online reviews and, crucially, contact center interactions.

Software 130
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User Feedback for SaaS: Best Practices & Tools for Business Success

InMoment XI

Leverage the power of social listening There is only so much customer data you can collect through surveys. Social media platforms host vast amounts of unstructured feedback that can provide deeper insights into the customer experience. You can share updates through in-app notifications or even social media posts.

Tools 195
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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. Offer 24/7 customer service across multiple channels, including mobile apps, social media, chatbots, and live chat. Implement CX initiatives in phases.

Banking 195