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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

In the following sections, we explore how to lead a successful CX transformational program in a B2B settingcovering everything from executive leadership and strategy to metrics, culture change, and real-world case studies. Equally important is visible sponsorship. The first step is to define specific objectives for the transformation.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Example: A retail company maps out how a customer currently shops on its e-commerce platform and identifies the complex checkout process as an area of improvement to improve the e-commerce customer experience. These could include the website, customer support portal, social media, and more.

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

You want to ensure that interactions, whether from emails, SMS messages, chatbots, live support, or any other channel, are connected and tested before the user encounters them. This reduces response times and allows support teams to focus on complex issues. Orchestration refers to creating a cohesive and smooth customer journey.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

One caveat: don’t take this as a model for the only or the right way to document a journey map. Post-Purchase: How will the customer get access to the solution/service, learn how to use it, and get support? Document the customer’s emotional reaction. Best Metric: CSAT. Click here to enlarge map) .

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LLM-as-a-judge on Amazon Bedrock Model Evaluation

AWS Machine Learning

This approach allows organizations to assess their AI models effectiveness using pre-defined metrics, making sure that the technology aligns with their specific needs and objectives. Flexible implementation : The system supports the evaluation of models hosted on Amazon Bedrock, custom fine-tuned models, and imported models.

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Customer Journey Mapping Examples for Beginners

InMoment XI

In the post-acquisition phase, Customer Success and Support own certain customer touchpoints, and are likely already gathering feedback about them from customers. These touchpoints may include the end of the onboarding cycle in SaaS , order delivery in ecommerce, a customer support interaction.

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Benchmarking Amazon Nova and GPT-4o models with FloTorch

AWS Machine Learning

The Amazon Nova family of models includes Amazon Nova Micro, Amazon Nova Lite, and Amazon Nova Pro, which support text, image, and video inputs while generating text-based outputs. How do Amazon Nova Micro and Amazon Nova Lite perform against GPT-4o mini in these same metrics? Each provisioned node was r7g.4xlarge, get("message", {}).get("content")