Calabrio

FEBRUARY 16, 2017

Gartner analyst Jake Sorofman states, “marketing often funds these cross-functional CX initiatives, sets the strategy, and designs the desired-state experience itself—and, in many organizations, owns and controls a growing preponderance of customer touchpoints.” Customer-centricity shines a spotlight in the contact center. Start here.

Trends 153

Trends Customer Engagement Engagement Contact Center 153

Experience Investigators by 360Connext

JANUARY 7, 2025

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). Related resources: Download our free CX Mission Statement Workbook and CX Success Strategy Statement Workbook. Remember, metrics themselves are never outcomes.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

InMoment XI

AUGUST 17, 2023

Seamless Omnichannel Experience: Ensure a seamless experience across all customer touchpoints, whether online or offline. To access all the key drivers of NPS and discover who the leading brands are in the UK, download your copy of the report findings here. Take The Lead!

Net Promoter Score 370

Net Promoter Score Self Service Effort Score NPS 370

Optimove

APRIL 1, 2025

Optimove Engage Empower your teams by unlocking creativity, streamlining content creation, and delivering personalized customer experiences at scale. AI-Led Content Creation for Every Channel With Optimove Engage, marketers can create once and iterate continuously. Want more product info?

Engagement 40

Engagement Touchpoint Marketing Customer Engagement 40

Kerry Bodine

JULY 30, 2017

Case in point: more than 1,000 people have downloaded our free journey mapping template since the beginning of this year.) Journeys—not individual touchpoints—predict business success. Our research has found that journey performance is significantly more strongly linked to economic outcomes than are touchpoints alone.”.

Customer Journeys 244

Customer Journeys Touchpoint Culture Banking 244

Experience Investigators by 360Connext

OCTOBER 17, 2018

Leaders toss around terms like “engagement” and “transformation” in ways that make those terms seem less important than they are. You can download it here.). My 3 buzzwords: Engagement. Engagement. Leaders must engage employees to deliver a great experience. And I agree. Is that odd?

Leadership 227

Leadership Culture Customer Centricity Report 227

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

Customer Journeys 122

Customer Journeys Touchpoint B2B Social Media 122

Comm100

APRIL 6, 2020

Its popularity comes as no surprise when you look at the stats: companies with strong omnichannel customer engagement see a 9.5% But what does ‘omnichannel customer engagement’ even mean? This provides a cohesive and seamless experience for both the customer and the agent across devices and touchpoints. Omnipresent .

Omni-Channel 130

Omni-Channel Customer Engagement Engagement Chatbots 130

Optimove

FEBRUARY 17, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: This post demonstrates how the Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships by emphasizing the importance of repeated, personalized touchpoints. What Is the Marketing Rule of 7?

Retail 52

Retail Customer Engagement Multi-Channel Engagement 52

CloudCherry

JANUARY 18, 2018

So, how can Credit Unions build an omni-channel member engagement strategy? –> Identify different touchpoints, be available across all these touchpoints, and start listening to members. DOWNLOAD THE CREDIT UNION E-BOOK! How else can you keep your members engaged? Offline experiences do matter.

Omni-Channel 225

Omni-Channel Touchpoint Effort Score Financial 225

Optimove

OCTOBER 16, 2024

See the difference control groups make in this guide Download Now Why it Matters: Lottery operators can use the latest in CRM Marketing to elevate player experiences through true personalization. Players now expect customized interactions that reflect their preferences and behaviors, enhancing satisfaction, loyalty, and engagement.

Tips 59

Tips Strategy Touchpoint Social Media 59

Optimove

OCTOBER 29, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Marketers will see the growing importance of email personalization and relevance in driving consumer engagement during the competitive holiday shopping season.

Trends 52

Trends Marketing eBook Consumers 52

Lumoa

MARCH 20, 2018

Employee Engagement: Employees are aligned with the goals of the organization. The journey includes all the touch points and engagements that an individual has with a brand. To borrow a definition from Forrester , "The customer journey spans a variety of touchpoints by which the customer moves from awareness to engagement and purchase.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Calabrio

FEBRUARY 16, 2017

Gartner analyst Jake Sorofman states, “marketing often funds these cross-functional CX initiatives, sets the strategy, and designs the desired-state experience itself—and, in many organizations, owns and controls a growing preponderance of customer touchpoints.” Customer-centricity shines a spotlight in the contact center. Start here.

Trends 100

Trends Customer Engagement Engagement Contact Center 100

Calabrio

FEBRUARY 16, 2017

Gartner analyst Jake Sorofman states, “marketing often funds these cross-functional CX initiatives, sets the strategy, and designs the desired-state experience itself—and, in many organizations, owns and controls a growing preponderance of customer touchpoints.” Customer-centricity shines a spotlight in the contact center. Start here.

Trends 100

Trends Customer Engagement Engagement Contact Center 100

InMoment XI

SEPTEMBER 18, 2024

It includes every touchpoint—whether it’s the way you’re greeted at the front desk, how well your concerns are listened to during an exam, or how smooth the follow-up process is. Managing customer experience in healthcare involves actively monitoring and improving every touchpoint patients have with your organization.

Healthcare 195

Healthcare Customer Experience Wait Times Touchpoint 195

Retently

NOVEMBER 13, 2024

A seamless, personalized, and engaging buyer journey is the difference between a one-time shopper and a loyal customer. Key Takeaways VFRs bridge the gap between online and in-store shopping by allowing customers to virtually try on products, providing a personalized and engaging experience that builds trust and confidence.

Ecommerce 144

Ecommerce Retail Social Media Technology 144

Optimove

NOVEMBER 26, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Building a successful post-purchase journey requires a careful balance of strategy, data insights, and phased implementation. It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue.

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

Comm100

FEBRUARY 7, 2018

Choosing a customer engagement software solution can be daunting. By keeping this list in sight during research — or using it to ask your vendor questions during a sales pitch — you will be able to avoid hidden drawbacks and make an informed decision about which customer engagement solution is right for your company.

Software 112

Software Customer Engagement Engagement Social Media 112

Optimove

OCTOBER 29, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: This blog discusses how Opti-X employs AI technology to enhance personalization in customer interactions, which can lead to increased engagement and satisfaction. Timely Engagement with AI-Triggered Campaigns Timing is everything when it comes to engaging customers.

Sports 52

Sports Customer Journeys Touchpoint Engagement 52

Experience Matters

JANUARY 20, 2015

EMC Corporation, Texas NICUSA, The Results Companies, and TouchPoint Support Services. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness. Download report for $195. TouchPoint Support Services.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Thematic

FEBRUARY 24, 2025

Analyze customer interactions across multiple touchpoints. Analyze Customer Interactions Across Multiple Touchpoints Customers today engage with businesses across multiple channels. Social media platforms – Where customers engage with brands, leave reviews and ask questions.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Optimove

NOVEMBER 28, 2024

See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events.

Sports 59

Sports Retail Multi-Channel Effort Score 59

InMoment XI

NOVEMBER 2, 2022

Basically, when an organization’s leadership decided to engage in customer experience design, they would deploy surveys (sometimes physically) for customers to fill out and hand back. It became about optimizing journey touchpoints to delight customers and nurture relationships! Eliminating problems with your journey touchpoints ?

Touchpoint 243

Touchpoint Customer Experience Design Brands Customer Experience 243

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

Work with your content strategy to align with your customer’s overall experience, not just the specific touchpoint or transaction. . Download our Customer Journey Mapping Workbook to find and fix any moments of neglect in your customer’s journey. Overlooked moment #4: The Purchase.

Customer Journeys 373

Customer Journeys Brands Customers Customer Experience 373

Optimove

MARCH 11, 2025

Re-engage your churned customers with this guide Download Now Why it Matters: Much like Taylor Swifts ability to reinvent herself with each Era album cycle, staying ahead of customer trends requires anticipation, data, and a deep understanding of audience preferences. Learn more on personalization at scale.

Trends 52

Trends Social Media How To Analytics 52

InMoment XI

AUGUST 23, 2023

Customer experience transformation refers to the strategic and holistic process by which a business fundamentally reimagines and reshapes its entire approach to interacting with customers across various touchpoints and throughout the customer journey. To provide a seamless experience, it’s essential to embrace omnichannel engagement.

Customer Experience 195

Customer Experience Omni-Channel Employee Engagement Innovation 195

Optimove

JANUARY 1, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: This blog highlights how embracing AI while maintaining human strategy, judgment, and creativity will be key to staying ahead in 2025. While AI can map touchpoints and optimize engagement, it is marketers who shape the narrative.

Marketing 52

Marketing Omni-Channel Touchpoint Innovation 52

Optimove

DECEMBER 24, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Journey pruning is key to creating more effective, personalized marketing campaigns that maximize customer engagement and Return on Investment (ROI.) How AI is Transforming CDPs Download Now>> What Is Journey Pruning?

Return on Investment 52

Return on Investment ROI Customer Journeys Resources 52

DCX

APRIL 1, 2025

Download your free set of 32 GenAI prompts right now. This seven-part framework acts like a CX lens to evaluate and optimize touchpoints in real-time. By applying the RESULTS framework, you turn every touchpoint into an opportunity to prove your value. Say goodbye to overwhelm and hello to crystal-clear prioritization.

Self Service 52

Self Service Customer relationships Effort Score Touchpoint 52

NICE inContact

JANUARY 28, 2019

At NICE inContact, we aspire to a continuous, high-touch success model that begins in our pre-sales engagement with customers and spans all the way through solution go-live—always with a single vision of helping our customers deliver their own exceptional customer experiences at every contact center touchpoint.

Contact Center 136

Contact Center Touchpoint Report Course 136

Optimove

JULY 30, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: In this blog, marketers can gain insights on how AI enables brands to offer relevant, seamless, and personalized experiences across all touchpoints, which can help drive loyalty and optimize customer lifetime value. For more insights, contact us to Request a Demo.

Customer Engagement 64

Customer Engagement Engagement Multi-Channel Touchpoint 64

Thematic

MARCH 30, 2025

Instead, you need unified data analytics to connect every touchpoint and every voice. Re-engage before they churn. By identifying this behavior and quantifying its impact, they adjusted communication strategies and immediately improved their NPS and lead engagement. Remove obstacles. Are new users stuck onboarding? The result?

Customer Insights 62

Customer Insights Data Analytics How To 62

Optimove

FEBRUARY 10, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: While acquisition drives market share, customer retention is the unsung hero behind sustainable profits. By focusing on building relationships and maintaining engagement, brands can create a stable customer base that drives long-term value.

Marketing 59

Marketing ROI Loyalty Customer Base 59

Uniphore

NOVEMBER 11, 2021

With conversational AI, businesses can tailor each touchpoint on a customer’s journey to their unique preferences, inclinations and even real-time emotions. Conversational AI helps travel and hospitality businesses strengthen engagement and improve customer satisfaction before, during and after their trips. Download Now.

Self Service 130

Self Service Hospitality Travel Touchpoint 130

Feedbackly

OCTOBER 12, 2023

The importance of optimizing touchpoints in a customer journey needs no special introduction. As conjunctions of contact between the customer and brand, touchpoints play a major role in the quality of the overall customer experience. But, some touchpoints are more influential and pivotal than others. Here’s how to identify them!

Touchpoint 52

Touchpoint Customer Journeys How To Social Media 52

Comm100

FEBRUARY 25, 2020

When customer touchpoints across different channels are not in sync, customers can get inconsistent information – particularly over email, live chat, and social media. Recommended for you: CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software. Leverage your CRM data . We hope so!).

Social Media 162

Social Media Omni-Channel CRM B2B 162