Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives.

Connections 52

Connections Gamification Marketing CRM 52

Optimove

JANUARY 14, 2025

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights iGaming Pulse highlights the importance of player retention for sports betting operators, with data from the 2023-2024 NFL season showing significant dips in player activity during key moments like playoffs and championships.

Gamification 52

Gamification Sports Loyalty Groups 52

Optimove

JULY 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: AI-orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement.

Gamification 64

Gamification Multi-Channel Sports Social Media 64

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Gamification 69

Gamification Sports Multi-Channel CRM 69

Optimove

DECEMBER 18, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Guide to Advanced Customer Segmentation Download Now >> 1.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Optimove

JULY 8, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: AI-journey orchestrated gamification combines the dynamic management of customer interactions with game-design elements to enhance user engagement.

Gamification 59

Gamification Multi-Channel Sports CRM 59

Optimove

MARCH 3, 2025

Re-engage your churned customers with this guide Download Now Why it Matters: With players having an abundance of options, iGaming operators must find ways to keep players engaged and active in the long run. Explore the proven strategies below to increase engagement, loyalty, and retention.

Strategy 52

Strategy Gamification Loyalty Innovation 52

Optimove

MARCH 13, 2025

Re-engage your churned customers with this guide Download Now Why it Matters: With bettor participation skyrocketing, now is the time for gaming operators to refine their engagement and retention strategies to maximize revenue and long-term customer loyalty.

Sports 52

Sports Gamification Loyalty Programs Omni-Channel 52

Optimove

DECEMBER 17, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Q4, or the fourth quarter of the financial year, is crunch time. Moreover, with an influx of new players, this post explores how its the perfect moment to build trust and foster loyalty to turn seasonal players into long-term customers.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52

Optimove

AUGUST 12, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: The “Goldilocks Zone” is just right — ensuring that players are neither bored with too-easy tasks nor frustrated by tasks that are too hard. This ideal balance, the Goldilocks Zone, is crucial for successful gamification.

Gamification 52

Gamification Engagement Sports Multi-Channel 52

Optimove

FEBRUARY 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: The holiday season is critical for retailers as it often brings a surge in sales driven by new and one-time shoppers. Brands can foster loyalty and drive repeat purchases by personalizing messages, recommendations, and incentives.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

Optimove

OCTOBER 2, 2024

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

Gamification 64

Gamification Meeting Engagement Sports 64

Optimove

SEPTEMBER 22, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: This post explores our Partner Ecosystem and CRM Lightning Talks at SBC Summit Lisbon. Purple Square: Executes data-driven campaigns and optimizes marketing technology, driving player loyalty. Here’s a glimpse of what’s in store on September 24-25.

CRM 59

CRM Gamification ROI Loyalty 59

Vonage

FEBRUARY 7, 2017

Don’t just deal with issues or enquiries as they arise; instead, introduce strategies that reward your existing customers, show you’re there for them, and improve their overall experience – such as customer loyalty schemes and regular requests for feedback. Ignoring employee engagement. Getting the tone wrong.

Customer Service 120

Customer Service Self Service How To Gamification 120

DCX

DECEMBER 29, 2024

billion wearable tech superstar, has cracked the code on gamification. The big takeaway: Gamification works because it makes the boring stuff fun. Whether you’re designing a loyalty program or trying to jazz up your digital experience, take a page from Whoop’s playbook.

NPS 52

NPS Gamification Effort Score Customer Centricity 52

Comm100

SEPTEMBER 22, 2016

Creating Customer Loyalty. But the true purpose of every support team venture is to create customer loyalty. After all, customer loyalty is what will generate long-term revenue for your company. The following books will help you develop a well-rounded customer loyalty program. Loyalty 3.0: by Ryan Levesque.

Customer Service 100

Customer Service Case Study Gamification Culture 100

Optimove

SEPTEMBER 16, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: Understanding how European lotteries leverage digital strategies and personalization is crucial for U.S. Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement.

Gamification 52

Gamification Marketing Loyalty Programs Social Media 52

Playvox

FEBRUARY 13, 2024

They are among your organization’s most valuable assets, and you depend on them to deliver loyalty-building customer experiences every day, with every interaction. Gamification breaks up the daily routine while promoting team collaboration. The gamification software Kahoot!,

Contact Center 88

Contact Center Gamification Measurement Training 88

ShepHyken

DECEMBER 5, 2022

The Top 5 Guest Loyalty Trends and Predictions to Watch for 2023 by Ellis Connolly. So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyalty program can help keep you connected to customers. Fast Company) In the past year, 47.8

Customer Service 73

Customer Service Hospitality e-support eBook 73

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

CSM Magazine

NOVEMBER 3, 2022

Recent research shows consumers believe there is a direct correlation between contact centres and brand loyalty. In the latest State of the Contact Centre Report the vast majority of consumers (97%) and contact centre managers (98%) agree that customer service interactions have an impact on customer loyalty. About the Author.

Loyalty 52

Loyalty Brands Self Service e-support 52

Optimove

DECEMBER 20, 2024

See the difference control groups make in this guide Download Now Why it Matters: The U.S. Multi-product customers are generally more attractive due to their higher engagement, loyalty, and contribution to revenue growth. sports betting market is booming, with millions of new players joining the action each year.

Sports 52

Sports Gamification Loyalty Programs Tips 52

CSM Magazine

APRIL 15, 2021

These are fundamental questions that we set out to explore in our latest Recovery Accelerator Kit EBook , outlining a set of modern tools and templates for winning customer loyalty and growing market share post-COVID. Gamification – there are many ways to turn agents into brand ambassadors using your very own brand story.

Gamification 52

Gamification eBook Multi-Channel Brands 52

ShepHyken

FEBRUARY 18, 2024

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. My Comment: Lately, I seem to be attracted to articles on loyalty programs. These are companies who also have significant brand loyalty.

Customer Service 65

Customer Service Net Promoter Score Loyalty Programs Gamification 65

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

Playvox

JANUARY 5, 2022

Agents who are engaged in their work are more focused and operate with a sense of urgency that drives customer satisfaction and loyalty. Another fun way to recognize your team is through gamification. Download our eBook. You can foster learning, collaboration, creativity, and healthy team competition with these types of tools.

Contact Center 72

Contact Center How To Fashion Gamification 72

CX University

MAY 2, 2023

A positive customer experience can help build trust and loyalty, leading to higher levels of engagement. The platform should be easy to navigate, with clear instructions on how to access course content, download materials, and join any online meetups for discussions and continued learning.

Engagement 52

Engagement Gamification Course Case Study 52

CSM Magazine

FEBRUARY 7, 2023

Disgruntled customers, just like elephants, remembered how poorly they were treated and voiced their dissatisfaction by disregarding previous brand loyalty and swapping to a competitor. This is the best way to influence brand perception, win sales, and build longer-term loyalty. Inspire and motivate team members through gamification.

Self Service 52

Self Service Customer Experience Gamification Analytics 52

DCX

JUNE 11, 2024

Listen to any webpage or selected text instantly, download for offline listening, and enjoy narrated articles on the go. Strategy #1: Gamify Customer Engagement The Power of Gamification Wouldn't it be awesome if engaging with your brand was as addictive as playing Candy Crush? That's what gamification can do for you.

Strategy 52

Strategy Gamification Case Study Innovation 52

CSM Magazine

JANUARY 25, 2023

Build a team of brand guardians —as consumers continue to tighten their belts, competition is fiercer than ever and contact centres need to engage more intimately with customers to influence brand perception, win sales and build longer-term loyalty. About the Author Magnus Geverts is VP Product Marketing at Calabrio.

Self Service 52

Self Service Gamification Analytics Tips 52

Bold360

JULY 13, 2017

Encouraging users to download their Restaurant Finder app, they let the customers know that it would be simple to find a franchise or a branch of the fast food joint nearby. McDonalds used a multichannel strategy to get the word out to the right customers. They also used mobile ads on websites which attracted late night browsing.

Omni-Channel 56

Omni-Channel Multi-Channel Advertising Social Media 56

Playvox

JUNE 22, 2023

Higher CES scores mean less customer effort, better customer experience, and more customer loyalty. Incorporate gamification and other engagement tactics to boost retention of content. For example, “On a scale of 1 to 5, how easy was it to solve your problem today?” Want to learn more about key call center efficiency metrics?

Call Center 52

Call Center Metrics Contact Center Net Promoter Score 52

SurveySparrow

MARCH 21, 2023

It measures a customer’s loyalty by asking about the likelihood of them recommending your product or brand to their friends or colleagues. Increase engagement with the help of gamification. If your CSAT scores are high, it means that you are able to meet or surpass customer expectations. #2. What is the B2B customer lifecycle?

B2B 52

B2B Customer Journeys Customer Experience B2C 52

SurveySensum

OCTOBER 17, 2023

This is why, in this blog, we will explore the top 15 customer feedback tools for NBFCs that you can use for your business to collect customer feedback and gauge customer loyalty and satisfaction. And for this, they are required to understand the importance of gathering and analyzing customer feedback. What is a NBFC Customer Feedback Tool?

Feedback 52

Feedback Tools Management Knowledge Base 52

Optimove

OCTOBER 25, 2022

Reward your customers, and they’ll reward you with their loyalty. The Fear: Not being able to pinpoint where users came from, what they did when they got to your app, why they downloaded it, and ultimately, where they ended up can make a mobile marketer’s blood run cold. Identify where the leaks are! Lack of user visibility.

Marketing 98

Marketing Gamification How To Analytics 98

Michel Falcon Experience

SEPTEMBER 3, 2014

Harry’s used gamification very well to increase awareness of their company and recruit their future customers. To learn how to earn higher customer and employee loyalty, download my ebook The 28 Traits of Organizations Who Are Customer Experience Titans below. Have you defined what a successful program looks like?

Marketing 121

Marketing Gamification eBook Retail 121

Optimove

NOVEMBER 19, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Successful iGaming brands craft moments of excitement that go beyond bonuses. While gamification alone promises to deliver this, the magic happens when game-like elements meet AI solutions to create highly personalized, dynamic, and unforgettable experiences for each player.

Gamification 52

Gamification Return on Investment Sports ROI 52