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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Without understanding the numbers behind your social media efforts, you’ll have no way to determine whether or not your campaigns are successful. Thankfully, social media analytics is becoming easier and more accessible.

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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. We’ll start by discussing some of the key concepts and benefits of using social media. 84% of U.S.

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How to maximize your Birdeye Social free trial: Week-by-week guide

BirdEye

Do you feel like your social media efforts are flying blind? It’s time to enhance your online presence and harness the full potential of social media. We’re excited to offer you a 30-day free trial so that you too, can experience the power of Birdeye Social firsthand.

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Does your company need an online reputation manager?

BirdEye

With the rise of social media and customer reviews, an online reputation manager has become an essential role for organizations looking to maintain a positive online presence. This can involve responding to customer reviews, engaging with followers on social media, and reporting on the analytics of all your online marketing activities.

Company 95
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How to create buyer personas + Free template

BirdEye

It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. It helps you explore behavior, motivations, pain points, social media usage, and other preferences. Knowing your customers is an integral part of your business’s success.

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Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

In this blog, we’ll dive into the features of a modern CRM that you may be missing out on and ways to measure the success of your chatbot. A great CRM delivers end-to-end service automation across all channels, fostering more brand-customer communication and a more seamless routing and agent handover experience. Social Listening.

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Journey Orchestration

Optimove

Journey Orchestration helps marketers set goals and apply relevant customer insights for audience segmentation; it also helps them manage and plan the timing and sequencing of channels for multichannel marketing campaigns and journeys. Why is Journey Orchestration important? Journey orchestration is a pivotal strategy in modern marketing.