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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. Of course, no single metric is going to give you a complete picture, and you will have to discover how to adapt the big three to your business case. The Three Most Popular CX Metrics.

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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

Organizations must learn how to measure, manage, and act on customer experience KPIs and metrics so that they can deliver experiences that lead to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What Are Customer Experience KPIs and Metrics?

Metrics 195
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How to Master Post-Purchase Journeys 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Building a successful post-purchase journey requires a careful balance of strategy, data insights, and phased implementation. It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue.

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How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: This post demonstrates how the Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships by emphasizing the importance of repeated, personalized touchpoints. What Is the Marketing Rule of 7?

Retail 52
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A Comprehensive Guide to Live Chat Software

Comm100

To match customer expectations, organizations must adopt a digital-first approach to customer experience (CX) and put the most popular customer service channel at the core – live chat. Because it’s become the most popular support channel. As we’ve spoken about earlier on, live chat is the most popular customer support channel.

Software 237
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The Science of Predictive Customer Experience Management

CloudCherry

Did you interact with the brand through their website, through their social media, through email, or through multiple channels? Besides predicting measures like NPS, these methods can be used to forecast customer retention or traditional financial metrics like average revenue per customer. Download The Data Science of CEM.

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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Relationship Marketing, an aspect of Customer Relationship Management (CRM), is the term used to describe the focus on the customer’s experience over boosting short-term metrics like acquisition and sales. Make customer service channels easy to reach and use. Use a multi-channel approach. Download Now. 52% of U.S.