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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. The key point is that the website (a communications medium) also became the channel.

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New Optimove Insights Report: Black Friday Drives 370% Increase in Customer Acquisition Over Non-Holiday Periods 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights’ latest Report provides a comprehensive analysis of consumer shopping behavior from the 2023 holiday season. Access the Full Report and Explore Customer-Led Marketing To delve deeper into the findings, download the report here.

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Answers to Some of Your Most Pressing CX Questions Are Just a Download Away

NICE inContact

How about the latest digital channels? We surveyed more than 900 contact center leaders across the US, UK, and Australia to discover insights about quality of service delivered, according to businesses themselves, across both self-service and agent-assisted channels. Specifically, how do your customers feel about your customer service?

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How to Master Post-Purchase Journeys 

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Building a successful post-purchase journey requires a careful balance of strategy, data insights, and phased implementation. It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue.

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How Orvis Converted 58% of Returns into Exchanges with CX Insights

International, multi-channel retailer Orvis is known for superior outdoor equipment and customer satisfaction. Download the case study to learn how Orvis leveraged digital-first technology to continue its legacy of incredible customer experience.

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The True Cost of Employee Disengagement in the New Normal

Uniphore

Download eBook. In fact, Gartner estimates that of the 70 percent of customers who attempt self-service during their resolution journey, only 9 percent of calls are resolved through that channel alone. And with agent attrition racking up an estimated $91 billion* globally, the true cost of employee disengagement is too high to ignore.

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4 Reasons Why Omnichannel is Now Key to Customer Support

Comm100

But this doesn’t only mean they want to connect with you via digital channels. It means that when they do reach out, they don’t think in channels. They simply want to use the channel that is most convenient to them at that moment. Free Download: Mastering Omnichannel CX: A Success Guide. Download Now.