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Acquisition Marketing in a Recession? Here’s How

Optimove

One technique involves identifying potential customers on the social media platform who are similar to your higher LTV customer base based on their characteristics and behaviors. Accelerating acquisition Engage potential customers who haven’t downloaded your app – or uninstalled it.

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Journey Orchestration

Optimove

Streamlined Marketing Operations: Automating and optimizing marketing processes through journey orchestration leads to more efficient resource allocation and improves return on investment (ROI.) Download Now Journey Mapping vs. Journey Orchestration Journey mapping involves analyzing customer touchpoints and interactions with a brand.

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What is a Marketing Playbook? Where can I Download a Free Template?

SmartKarrot

A marketing playbook is a guidebook that outlines your organization’s best practices, modes of communication, and optimization strategies for maximizing the return on investment based on predetermined marketing objectives. To save you time and energy in building your playbook, you can head to our website for a free template download.

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4 Reasons Why Your Business Needs a Mobile App

CSM Magazine

Creating a customer loyalty scheme within a mobile app is a tactful way of encouraging repeat purchases and guaranteeing a return on investment (ROI) from developing an app. Improving the accessibility of your products is a sure way to guarantee an improved user experience (UX) to encourage an increase in sales.

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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

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Power up your digital marketing: The game-changing guide

BirdEye

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. Channels: Inbound marketing primarily utilizes content marketing, blogs, and social media.

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How to Evaluate Call Center Software Vendors for Customer Data Platform Solutions

NobelBiz

Steps to Evaluate Call Center Software Vendors for CDP Solutions #1 Assess Your Business Needs and Long-term ROI When assessing the value for money offered by a call center software vendor, it’s essential to consider the potential long-term return on investment (ROI) their solution may provide.