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Top 2025 Consumer Trends for CPG: Practical Strategies to THRIVE in 25

C3Centricity

Spotify saw app downloads increase by 200% during the campaign, along with a surge in active users. The campaigns 7% sales increase demonstrates the power of personalisation in driving purchases. Why It Matters Livestream shopping is expected to reach $35 billion in US sales by 2024. The result?

Trends 270
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Do You Need a Customer Experience Manager?

InMoment XI

It is common to see a wide range of candidates succeed in the role of CX managerfrom Salesforce Administrators to Senior Sales Operations professionals to Customer Success or Customer Experience/Voice of the Customer leaders. Some customer experience managers will have marketing experience, others will have sales experience, etc.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success. Thank you Your download will begin shortly.

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How AWS sales uses Amazon Q Business for customer engagement

AWS Machine Learning

In the same spirit of using generative AI to equip our sales teams to most effectively meet customer needs, this post reviews how weve delivered an internally-facing conversational sales assistant using Amazon Q Business. Not only that, but our sales teams devise action plans that they otherwise might have missed without AI assistance.

Sales 91
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out.

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10 Retail Marketing Strategies to Boost Early Sales 

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Refine E-Commerce Websites for Conversions A seamless shopping experience can set up a retailer to drive early online sales.

Retail 52
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Focus on Earning a Long-Term Relationship, Not Making the Sale

Customer Bliss

A company can focus on making the sale or on earning a long-term relationship. Don’t make that sale. [ Get 3 downloadable resources to help you earn customer-drive growth. ]. If you’ve ever had a sale experience that you just want to be over you know what I mean. Make the Right Choice: Focus on Earning Growth.

Sales 173
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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

How can sales organizations meet the buyer along the journey at the perfect time? Download this eBook to find out! With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?

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3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Cold Calling Tips and Tricks

In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Complete the form to download the white paper to learn more about real-world, practical GenAI-enabled applications that can improve customer experience (CX) and employee experience (EX), while increasing sales and reducing costs.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. You'll learn about: The true cost of bad (and good) data.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. Download the report to learn more!

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The Customer-Powered Enterprise Playbook

Leveraging customers to enhance all aspects of your business strategy will accelerate sales, reduce churn, and increase customer lifetime value. Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement.