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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite.

B2B 339
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Lesson #6 Revisited: NPS Isn’t Enough—AI Helps Identify the Actions That Improve CX

PeopleMetrics

To truly improve the customer experience, you need to combine NPS with metrics like Customer Satisfaction (CSAT), Customer Effort Score (CES), or overall experience ratings to evaluate specific interactions. But knowing the score is just the starting point. Example: An e-commerce company analyzes CSAT feedback using AI.

NPS 118
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Customer Feedback Questionnaire: Capturing Actionable Insights from Customers

InMoment XI

Low-effort and vague questions will either yield basic responses or be ignored by potential respondents altogether. They also provide crucial context and reasoning behind your customers’ quantitative scores. This question, often presented in a Net Promoter Score (NPS) survey, helps measure customer loyalty.

Feedback 195
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

71% of organizations say customer journey mapping has successfully persuaded management to invest in CX efforts and fix existing customer problems. Example: A software company wanting to overhaul their customer support process to improve resolution times can create a future state journey map to show what the ideal process would look like.

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. This practice is echoed by thousands of companies around the world.

NPS 443
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Contact center trends in 2025: Six key takeaways from the State of the Contact Center report

Calabrio

How successful have these efforts been? To find out, Calabrio surveyed hundreds of CX leaders from the around the globe for State of the Contact Center 2025 report. Meanwhile, 59% fail to provide ongoing coaching and support to help agents navigate AI-driven workflows. What does the future of the contact center have in store?

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Reduce Customer Churn to Boost Revenue and Stay Competitive

InMoment XI

It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts. Identify At-Risk Customers Knowing who is likely to leave helps you optimize your churn reduction efforts. What Is Customer Churn?