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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite.

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Customer Journey Mapping Examples for Beginners

InMoment XI

Example of a segmented journey map. If your company advertises via billboard, for example, that can be hard to track, even if you survey customers. In the post-acquisition phase, Customer Success and Support own certain customer touchpoints, and are likely already gathering feedback about them from customers. So start there.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

This article is designed to give you InMoment’s take on what voice of customer examples look like. This can include listening posts like customer support interactions, emails, live chats, direct surveys, online product reviews, social media comments, and more! Listening to the Voice of Customer Examples.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

71% of organizations say customer journey mapping has successfully persuaded management to invest in CX efforts and fix existing customer problems. Example: A SaaS company creates a buyer’s journey map to understand how potential customers discover their product, research competitors, and make decisions.

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Reduce Customer Churn to Boost Revenue and Stay Competitive

InMoment XI

It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts. The most straightforward example is when a customer decides to cancel their subscription. For example, a subscription that ends due to failure to update credit card details.

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Lesson #6 Revisited: NPS Isn’t Enough—AI Helps Identify the Actions That Improve CX

PeopleMetrics

To truly improve the customer experience, you need to combine NPS with metrics like Customer Satisfaction (CSAT), Customer Effort Score (CES), or overall experience ratings to evaluate specific interactions. But knowing the score is just the starting point. Example: An e-commerce company analyzes CSAT feedback using AI.

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Customer Feedback Questionnaire: Capturing Actionable Insights from Customers

InMoment XI

Low-effort and vague questions will either yield basic responses or be ignored by potential respondents altogether. They also provide crucial context and reasoning behind your customers’ quantitative scores. This question, often presented in a Net Promoter Score (NPS) survey, helps measure customer loyalty.

Feedback 195