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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite.

B2B 339
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. This practice is echoed by thousands of companies around the world.

NPS 450
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Customer Feedback Questionnaire: Capturing Actionable Insights from Customers

InMoment XI

Low-effort and vague questions will either yield basic responses or be ignored by potential respondents altogether. They also provide crucial context and reasoning behind your customers’ quantitative scores. This question type is excellent for measuring attitudes or perceptions about specific products or services.

Feedback 195
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

71% of organizations say customer journey mapping has successfully persuaded management to invest in CX efforts and fix existing customer problems. Example: A software company wanting to overhaul their customer support process to improve resolution times can create a future state journey map to show what the ideal process would look like.

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Lesson #6 Revisited: NPS Isn’t Enough—AI Helps Identify the Actions That Improve CX

PeopleMetrics

To truly improve the customer experience, you need to combine NPS with metrics like Customer Satisfaction (CSAT), Customer Effort Score (CES), or overall experience ratings to evaluate specific interactions. But knowing the score is just the starting point. This targeted action leads to measurable improvements in CES.

NPS 118
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Establishing Clear CX Vision and Goals A clearly defined CX vision and specific, measurable goals are essential. Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Effective communication ensures everyone understands and is committed to the CX vision.

Strategy 450
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Contact center trends in 2025: Six key takeaways from the State of the Contact Center report

Calabrio

How successful have these efforts been? What new challenges are businesses facingand how are they measuring success? Customers e xpect mo re p ersonalization, s peed, and 24/7 a vailability Customers continue to expect more from the brands they do business with. , What does the future of the contact center have in store?