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The Power of Customer Behavior Analysis

InMoment XI

Did you know that social media is the number one discovery channel for products? Engagement Data Email open rate Social media interactions Website visits In-app usage Engagement data helps you understand the depth of customer interactions with your organization.

Analysis 195
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Social Media Influencers and Your Customer Experience

Michelli Experience

Thanks to social media, many brands have softened their traditional media buys and have focused instead on influencing purchasers through a variety of strategies. The rise of social media influencers is well-chronicled. Favoring Social Media Influencers. Caveats of Social Media Influencers.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite. This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability. Equally important is visible sponsorship.

B2B 339
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Growth vs. Customer Experience: A Dilemma?

ECXO

Map the Customer Journey What to Do: Identify every touchpoint a customer has with your business, from awareness to post-purchase support. Actively Collect and Leverage Customer Feedback What to Do: Use surveys, social media listening, customer reviews, and even interviews to gather insights.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Example: A retail company maps out how a customer currently shops on its e-commerce platform and identifies the complex checkout process as an area of improvement to improve the e-commerce customer experience. These could include the website, customer support portal, social media, and more.

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Customer Feedback Questionnaire: Capturing Actionable Insights from Customers

InMoment XI

Knowing how often customers engage with your product helps identify potentially loyal customers or those who may need more support to get the most out of your business. Customers discover your business through various channels, from their colleagues to social media posts. How frequently do you use our product/service?

Feedback 195
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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

Two weeks later, a sales rep follows up, not with another sales pitch, but with a helpful guide or a quick check-in to see if they need support. Thanks to social media and review platforms, unhappy customers now have megaphones to share their dissatisfaction. Example: A customer calls in to complain about a late order.

Sales 263