ECXO

AUGUST 12, 2024

Created by DALL-E with all rights reserved to ECXO.org. Marketing technology (MarTech) is at the heart of this evolution, integrating data, automating processes, and enabling personalized, real-time customer interactions. The ECXO is an open access CX Professional Business Network.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

eglobalis

JUNE 27, 2024

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Real-time Customer Data Platforms (CDPs) integrate data from various touchpoints, offering a unified view of the customer.

Strategy 455

Strategy Customer Experience Net Promoter Score Customer Centricity 455

InMoment XI

MAY 31, 2022

Each of these touchpoints influences the customer, and by analyzing customer behavior, feelings, and motivations around each touchpoint, you can begin to identify opportunities to establish more positive relationships by giving customers what they need at any given stage of their journey. Plot Touchpoints.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

InMoment XI

DECEMBER 10, 2024

Losing customers never feels good, especially in a hyper-competitive market. As a result, youll succeed in retaining and acquiring customers to increase your market share. It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

ECXO

JULY 29, 2024

Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Businesses like Typeform, Alchemer, and Google Forms provide platforms to conduct surveys tailored to specific customer journey touchpoints. Customer Surveys : Fundamental for gathering direct feedback.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

ECXO

DECEMBER 25, 2024

It can feel like a tug-of-war, where the push to scale revenue, grab a bigger slice of the market, and stay ahead of the competition sometimes clashes with the time, effort, and resources required to ensure customers feel valued and satisfied. Why It Works: Proactive support reduces friction, enhancing trust and reducing churn.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

InMoment XI

OCTOBER 17, 2024

Knowing how often customers engage with your product helps identify potentially loyal customers or those who may need more support to get the most out of your business. Encouraging suggestions from your customers will help you pinpoint areas for improvement and opportunities to stand out in the market.

Feedback 195

Feedback Effort Score Survey Customers 195

ECXO

FEBRUARY 3, 2025

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. Two weeks later, a sales rep follows up, not with another sales pitch, but with a helpful guide or a quick check-in to see if they need support. So, how do you flip the script?

Sales 259

Sales Customer Experience e-support Examples 259

eglobalis

JULY 2, 2024

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. For instance, a company’s operating profit number is useless without additional metrics and other supporting information.

NPS 456

NPS Feedback Net Promoter Score B2C 456

InMoment XI

JANUARY 9, 2024

In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. Support and service. How Has the B2B Customer Experience Evolved?

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

GetFeedback

JULY 23, 2018

This is a guest post by Tom O’Brien, Director of Digital Marketing at TimeTrade. Creating a customer journey map that plots out all of these touchpoints can help organizations offer a better-integrated buying process that spans multiple channels. Step 3: Define your touchpoints. customer service and support.

Omni-Channel 218

Omni-Channel Customer Journeys Retail e-support 218

Lumoa

FEBRUARY 20, 2018

Customer experience matters across all the channels and all the touchpoints of customer journey. At the end, customer experience depends on the work of all departments: from customer service and customer success teams to marketing, product and HR. customer churn and retention, higher advocacy and finally revenue.

Customer Experience 353

Customer Experience How To NPS Touchpoint 353

ECXO

AUGUST 12, 2024

This article explores the intricate connection between digital product design, adoption rates, and customer satisfaction, offering essential insights and strategies for tech companies aiming to strengthen their market presence and boost user engagement. However, individual perceptions of ease of use can vary significantly. billion in 2020.

User Experience 395

User Experience Case Study Financial e-support 395

Thematic

APRIL 3, 2025

The text analytics market is expected to skyrocket from around $29 billion to over $78 billion in the next few years. Understanding the Text Analytics Market At its core, text analytics is all about turning unstructured text—like customer feedback, emails, support tickets, and social media posts—into something useful.

Analytics 62

Analytics Trends Marketing Social Media 62

InMoment XI

JULY 23, 2024

Brands that prioritize this aspect of business often find themselves leading the market, while those that neglect it struggle to compete in a crowded landscape. When done perfectly, a holistic ecommerce customer experience approach ensures your customers have a seamless and positive experience at every touchpoint.

Ecommerce 195

Ecommerce Measurement Customer Journeys Customer Experience 195

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. While email remains the go-to option, certain touchpoints may benefit more from SMS or web pop-ups to reach customers where they are most active.

Ecommerce 109

Ecommerce Survey Retail NPS 109

Blueshift

JANUARY 3, 2025

Introduction Imagine this: you’re a marketer in a world flooded with data, under pressure to deliver hyper-personalized experiences at scale. Your customers demand relevance and immediacy, and traditional marketing tools only take you so far. What is a Customer Data Platform?

Data 52

Data Marketing Strategy e-support 52

InMoment XI

NOVEMBER 15, 2023

For instance, imagine an e-commerce company that recently implemented a new online chat support feature. By utilizing CSAT surveys after each chat interaction, the company can swiftly assess how satisfied customers are with this specific support channel. What Are Important Metrics to Consider in Customer Experience Analytics?

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

CSM Magazine

DECEMBER 17, 2024

CRMs, e-commerce platforms), transforming it into meaningful formats, and loading it into a data warehouse for analysis. Reverse ETL flips this process by taking data from your warehouse and syncing it back into operational toolslike sales platforms, customer support software, or marketing tools. The result?

Data 52

Data e-support Customer Experience Apparel 52

InMoment XI

OCTOBER 4, 2024

From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers. Customer Experience Management (CXM) Definition CXM, on the other hand, focuses on improving the overall customer experience beyond just transactional touchpoints.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Optimove

JUNE 1, 2023

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

Customer Journeys 98

Customer Journeys Marketing e-support Touchpoint 98

Lumoa

JANUARY 27, 2023

Or used a service and had an issue with the customer support staff? This audit examines all customer interactions with your brand from first contact, including phone support, email support, live chat options, and so on. Improv es Your Marketing You’ll be able to recognize the factors that influence customer behavior.

Customer Journeys 195

Customer Journeys Customer Experience Customer Service Touchpoint 195

InMoment XI

FEBRUARY 14, 2024

Omnichannel customer experience refers to providing a seamless and integrated experience for customers across multiple channels or touchpoints. Omnichannel strategies prioritize seamless integration and consistency across all customer touchpoints. What is Omnichannel Customer Experience?

Omni-Channel 195

Omni-Channel Customer Experience Social Media Self Service 195

Retently

NOVEMBER 29, 2024

Whatever the touchpoint, that first moment matters more than you think. Key Takeaways First impression surveys are most effective when sent immediately after a key interaction , such as a website visit, a purchase, onboarding, or customer support. It’s where curiosity turns into connection – or, if you’re not careful, disinterest.

Survey 120

Survey Ecommerce Feedback e-support 120

CSM Magazine

DECEMBER 5, 2024

Should they sit under marketing? Their job is to develop and execute strategies that enhance the overall experience of your customers, ensuring every touchpoint—from first contact to post-service—is seamless, satisfying, and aligned with your brand promise. customer support or operations). Operations?

Report 52

Report e-support Leadership Touchpoint 52

InMoment XI

NOVEMBER 20, 2023

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. Chatbots for Instant Support One of the most recognizable implementations of AI in customer experience is the use of chatbots.

Customer Experience 243

Customer Experience Strategy Chatbots e-support 243

ECXO

JULY 8, 2024

This article delves into the intricate relationship between digital product design and these two pivotal aspects, highlighting key principles, case studies, and actionable insights for technology companies striving to enhance their market presence and user satisfaction. This design focus helped Samsung achieve a record revenue of $221.6

e-support 156

e-support Case Study Financial Banking 156

Thematic

MARCH 30, 2025

Businesses can optimize marketing, improve customer experiences, and stay ahead of the competition by using data-driven customer insights. That means gathering customer data from a range of sources—surveys, CRM systems, support tickets, social media, product usage, and more. Here are the steps.

Customer Insights 62

Customer Insights Data Analytics How To 62

GetFeedback

JULY 25, 2018

trillion in revenue is up for grabs as “always on” consumers look for brands mastering CX via various channels and touchpoints. The rise of automation in customer support in recent years has increased efficiency by leaps and bounds—but for some brands, leaning too heavily on sloppy automations has come at a high cost. Source: Invesp.

Omni-Channel 150

Omni-Channel Net Promoter Score e-support Touchpoint 150

Lumoa

JUNE 26, 2023

A marketing strategy with an 89% retention and an even better purchase rate – sounds unreal, right? But with an omnichannel marketing strategy, these numbers are quite achievable. This article tells you all about omnichannel marketing, its benefits, and the top ways to boost your customer experience.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Thematic

FEBRUARY 24, 2025

Analyze customer interactions across multiple touchpoints. Live chat and support interactions – Collect real-time feedback from customer service exchanges. Analyze Customer Interactions Across Multiple Touchpoints Customers today engage with businesses across multiple channels. Just look at the case of DoorDash.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Thematic

OCTOBER 30, 2024

Customer service interactions : Your customer support team plays a vital role in collecting and analyzing customer calls, emails, and support chat feedback. Efficient and accurate market research Traditional market research methods can be time-consuming and costly.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

ShepHyken

MAY 31, 2021

(Ad Age) Here are 5 tips for marketing organizations looking to maximize their Discovery Commerce opportunity from Aubrie Richey, VP of media for TechStyle Fashion Group that brought us brands like Fabletics and Savage X Fenty. How E-Commerce, M-Commerce and S-Commerce Are Setting New Customer Experience Standards by David Fletcher.

Customer Service 135

Customer Service Effort Score e-support Chatbots 135

rethinkCX

FEBRUARY 17, 2025

Higher Engagement & Conversion Rates Personalized marketing campaigns see a 202% increase in conversions compared to generic messaging ( HubSpot ). AI-driven personalization enhances email marketing, website experiences, and product recommendations, driving more conversions.

Customer Journeys 52

Customer Journeys e-support Chatbots Analytics 52

InMoment XI

JULY 18, 2024

Identify New Opportunities Customer feedback can also bring to light new opportunities or ideas for the business, whether that is a new product or a better way of providing customer support. Most often, companies send e-mail surveys for customers to provide feedback about their experience.

Feedback 221

Feedback Customer Journeys Net Promoter Score Social Media 221

InMoment XI

OCTOBER 8, 2024

Customer experience improvement refers to enhancing the interactions and overall satisfaction a customer has with your business across all touchpoints. The goal of customer experience improvement is to create a positive customer experience where the customer always feels supported. What is A Customer Experience Improvement Program?

Customer Experience 195

Customer Experience Self Service How To Net Promoter Score 195

InMoment XI

MARCH 25, 2024

With predictive analytics, marketers can identify which customers are most likely to be interested in additional products or services, creating more opportunities for successful cross-selling and up-selling. The key is to connect customer experience data from every touchpoint and channel for a complete view of the customer journey.

Analytics 195

Analytics Examples Customer Experience Effort Score 195