Website findability: How autocomplete and semantic search affect the customer experience
Inbenta
JULY 5, 2021
How might inaccurate or irrelevant results affect your experience? For visitors to your web or e-commerce site, search results must be relevant and accurate. In this case, none of the results is particularly what she’s looking for and requires an additional step—like calling or emailing customer support—for help. Probably not.
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