Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys
Retently
OCTOBER 23, 2024
CES surveys , on the other hand, look into the amount of effort a customer puts into completing a specific task, such as making a purchase or contacting customer support. These surveys usually use a scale of 1-5 or 1-7 to gauge the level of effort the customer had to exert.
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