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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite. For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor.

B2B 339
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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

Background on Samsung and Apple To fully understand how Samsung and Apple differentiate in customer experience, it’s essential to delve into the backgrounds of these two industry titans. Designed on DALL-E or MidJourney; all rights reserved to ECXOorg. Apple: Apple’s CX is renowned for its simplicity and intuitiveness.

e-support 509
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The Power of Customer Behavior Analysis

InMoment XI

Using behavioral data, you can improve the user experience based on actual customer behavior. The trends identified can inform marketing decisions, product development, and sales strategies. Its reporting capabilities help companies identify recurring issues, improving customer support quality and response times.

Analysis 195
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

With this information, you can improve your customer experience and eliminate pain points. In fact, over 70% of organizations say that customer journey mapping has helped them improve the user experience (UX) of a product or service or has helped them gain investment to create new features.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Voice of Customer (VOC) programs capture customer preferences, experiences, and expectations through direct and indirect feedback. Sales and delivery teams provide invaluable data through regular customer interactions. Companies like Oracle, SAP, Amazon, Samsung, and NTT use VOC to refine their products and services.

Strategy 455
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Growth vs. Customer Experience: A Dilemma?

ECXO

When businesses focus on giving their customers a fantastic experience, those customers tend to stick around longer, spread the word to their friends, and become loyal advocates. Happy customers are more likely to return and spend more, contributing to the bottom line in a way that chasing sales numbers alone can’t always achieve.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Companies use several methods to gather data and understand their customers: Voice of Customer (VOC) Programs : Capturing customer preferences, experiences, and expectations through direct and indirect feedback. Sales and Delivery Teams : Providing invaluable data through regular customer interactions.

Strategy 380