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But if that interaction also results in a negative experience, the customer support experience can become the straw that breaks the camel’s back. Calculating LifetimeCustomer Value. Obviously, the cost of losing a customer isn’t as simple as the loss of one particular sale or the associated make-good.
Well, in a B2B customer success model, measuring renewal rates holds your outsourced partner accountable to targets that are tied to revenue and retention. Understanding LifetimeCustomer Value (LCV) and how the service and support experience contributes to or detracts from the realization of LCV is critical ( more on the LCV metric here ).
The MIT Technology Review is right when they say, “The success of many companies increasingly depends on how wisely they can mine data about their customers’ behavior and respond accordingly.” Get the ebook, The Modern Guide to Winning Customers with Net Promoter Score. ” Setting up an NPS program?
For example, if you send an email to an existing customer promoting a new product and they decide to call directly from your listed phone number, it’s clear this online marketing channel is driving over-the-phone conversions. You can then calculate how valuable these interactions and conversions are from lifetimecustomers.
The more loyal those customers are, the more they buy. With that in mind, it’s clear that the quality of your customer experience is directly correlated with LifetimeCustomer Value. (We We discussed the LCV metric in more depth in our recent blog post, The True Cost of Losing a Customer.). Sound complicated?
For more than 2 decades, Catherine has led the highest Customer Success executive positions at world’s best organizations. A thought leader and a remarkable writer, she has published several blogs, eBooks, and whitepapers around customer retention and customer health. Donna Weber.
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