Remove eBook Remove Lifetime Customer Remove Social Media
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The True Cost of Losing a Customer

BlueOcean

Consider these statistics from a recent survey from NewVoiceMedia: After experiencing poor customer service: • 37% of customers would change their supplier. • 28% would post a negative online review. • 26% would complain via social media. • 13% would tell friends/colleagues. • 10% would inform the media.

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Are You Using 1999 Metrics to Measure 2019 Customer Care?

BlueOcean

The more loyal those customers are, the more they buy. With that in mind, it’s clear that the quality of your customer experience is directly correlated with Lifetime Customer Value. (We We discussed the LCV metric in more depth in our recent blog post, The True Cost of Losing a Customer.). Sound complicated?

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Validating Your Outsourced Customer Care Partnership: Is Your Incumbent “Still the One”?

BlueOcean

Well, in a B2B customer success model, measuring renewal rates holds your outsourced partner accountable to targets that are tied to revenue and retention. Understanding Lifetime Customer Value (LCV) and how the service and support experience contributes to or detracts from the realization of LCV is critical ( more on the LCV metric here ).

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4 Reasons Why Call Tracking is Crucial to Your Customer Service Targets

CSM Magazine

For example, if you send an email to an existing customer promoting a new product and they decide to call directly from your listed phone number, it’s clear this online marketing channel is driving over-the-phone conversions. You can then calculate how valuable these interactions and conversions are from lifetime customers.