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Most ecommerce businesses retain fewer than 20% of their customers. In retail and eCommerce, the focus of retention is on creating engaged customers that return to shop with you again. Their convenient onlineexperience for selection and shipping is also rated highly by customers. Overall, a well-oiled digital machine.
What aspects of the customer experience are most important to our organisation? Should we focus on retail experience, onlineexperience, or call centre experience? An example of this customisation can be seen using first-callresolution (FCR). Industry Story – Strategy.
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