ShepHyken

JANUARY 5, 2025

Rethinking Retail Returns by Ellie Crawford (Retail TouchPoints) Returns negatively impact brands in several ways including processing costs, shipping fees, unsellable merchandise and more. At Reward the World, weve seen firsthand how a well-crafted customer loyalty campaign can transform casual buyers into brand advocates.

Customer Service 69

Customer Service Loyalty Programs Retail Automotive 69

Retently

AUGUST 12, 2024

If you’re running an ecommerce or retail store, you probably already know how important it is to keep your customers happy. In this guide, we’ll walk you through the best NPS software for Ecommerce and Retail so you can pick the one that’s right for you and start making those customers smile! But how do you measure that happiness?

Ecommerce 79

Ecommerce NPS Retail Software 79

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Let me re-emphasize: relationships are built by people and through positive experiences across all touchpoints.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

InMoment XI

OCTOBER 8, 2024

Customer experience improvement refers to enhancing the interactions and overall satisfaction a customer has with your business across all touchpoints. Reward Loyal Customers Implement a customer loyalty or rewards program that acknowledges and incentivizes repeat business. What is Customer Experience Improvement?

Customer Experience 195

Customer Experience Self Service How To Net Promoter Score 195

Talkdesk

DECEMBER 18, 2020

A 10-year acceleration in ecommerce buying driven by the pandemic, in combination with the seasonal spike in gift buying, is about to create an unprecedented volume of holiday retail returns. For one, ecommerce orders are up to three times more likely to be returned than in-store purchases.

Retail 106

Retail Apparel Data Ecommerce 106

ShepHyken

APRIL 14, 2024

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Loyalty Programs Should Encourage Competition.

Net Promoter Score 76

Net Promoter Score Loyalty Programs Customer Service Ecommerce 76

SurveySparrow

MARCH 29, 2023

In today’s age, eCommerce has become a pivotal part of our lives. With the increasing number of eCommerce stores, business owners should find ways to streamline the experience of their customers. This is where mapping the ecommerce customer journey becomes important. Why is the ecommerce customer journey important?

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Pointillist

JUNE 15, 2018

Most ecommerce businesses retain fewer than 20% of their customers. In retail and eCommerce, the focus of retention is on creating engaged customers that return to shop with you again. The first step is to integrate customer data available to you from different touchpoints. Build Effective Loyalty Programs.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

SurveySparrow

APRIL 17, 2020

B2B eCommerce is growing at a fast pace and is expected to touch $6.6 Customer Experience and B2B eCommerce Sales. If you intend to foray into B2B eCommerce or wish to improve your eCommerce sales and revenue, here are some proven tips to achieve your business goals without breaking the bank. Custom pricing.

Ecommerce 52

Ecommerce B2B Tips Self Service 52

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Why is brand loyalty important?

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

ShepHyken

DECEMBER 26, 2022

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. Retail TouchPoints) Even in a time of increasing economic pressures, today’s consumers need brands to give them more than just discounts. My Comment: If you think that customer loyalty programs are about discounts and points, think again.

Loyalty Programs 66

Loyalty Programs Customer Service Self Service Retail 66

Customer Guru

MAY 8, 2018

Pawar is a Business Practice leader with over 23 years of industry experience of working with various Fortune 500 customers in their Customer Experience, Digital Marketing, CRM, Loyalty Programs, Business Intelligence and Analytics transformation engagements. It has now been more than a decade for me in this space.

Culture 71

Culture Loyalty Programs Airlines Customer Centricity 71

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Retently

APRIL 5, 2024

It’s an environment where shoppers feel understood and valued at every touchpoint. It includes every touchpoint a customer has with the retailer, whether it’s walking into a store, speaking to customer representative or unwrapping the product at home. What sets an exceptional retail customer experience apart?

Retail 78

Retail Engagement Strategy Customer Experience 78

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Ann Michaels and Associates

MAY 13, 2020

For traditional restaurant and retail companies, feedback programs can be pretty straightforward. However, for others, such as ecommerce, the process can be a bit more complicated. You can get feedback from a variety of customers at different touchpoints to gain overall satisfaction data without risking your customers tuning out.

Feedback 52

Feedback Tips Social Media Ecommerce 52

Currency Alliance

MAY 19, 2021

Less-technical businesspeople may only care about loyalty technology to the degree that it serves two key objectives: Delivering a consistently good brand experience across all customer touchpoints. If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

ProProfs Chat

JUNE 21, 2019

Building customer loyalty implies you can sell multiple products and services to the same customer over a period of time. eMarketer states In a November 2018 – Retail TouchPoints survey, retailers’ spending on acquisition and retention weren’t radically different on the surface.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

CSM Magazine

AUGUST 4, 2022

And as a result, it’s important for retailers to recognize generational shopping preferences to drive customer satisfaction and brand loyalty, and to take a united view of both in-person and digital experiences to satisfy all consumers. Generational Differences in Shopping Preferences.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. How to Build Brand Loyalty. Knowing that brand loyalty is important doesn’t necessarily mean that you’ll do a great job of building it.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

BirdEye

APRIL 7, 2023

It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. By setting this goal, you can work backward and understand what the conversion rates at different customer touchpoints should be.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Thematic

AUGUST 29, 2024

Consistent data collection allows you to track changes over time and compare feedback across different touchpoints. Identify key customer touchpoints What does your customer’s journey look like from their first interaction with you all the way to eventually churning? Remember that incentives don’t have to be financial.

Voice of Customer 62

Voice of Customer Social Media Analysis Feedback 62

Qualtrics

FEBRUARY 17, 2020

Restaurant, tire shop, or multinational retail chain – every business is a digital business now, not just the eCommerce giants. See how delivering real-time, 1-to-1 personalized experiences across touchpoints can drive measurable benefits for your company. 13:30-13:50 // Weds, March 11 // XM Institute Theater. We’re all digital now.

Government 34

Government Leadership Employee Experience Automotive 34

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

SmartKarrot

NOVEMBER 2, 2020

Equipped with an extensive background in ecommerce and entrepreneurship, he handles all marketing and customer success efforts. Brian Lim is an expereinced ecommerce entrepreneur with many startups in his kitty. This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

BirdEye

MARCH 25, 2025

Heres how it works: Collect feedback through NPS surveys Start by distributing NPS surveys across multiple touchpoints in your customer journeyemail, SMS, or post-purchase follow-ups. 30 to +70: A strong score that indicates healthy customer relationships, high customer loyalty, and the likelihood of repeat purchases.

Net Promoter Score 52

Net Promoter Score NPS Effort Score Survey 52

Currency Alliance

MARCH 9, 2021

Even if you need to retain your investment in an aging loyalty system, putting cloud-based microservices technology in front of them, as a hybrid approach, opens new worlds of opportunity. In the next three years, what is described in this article about headless loyalty will be commonplace – because the benefits are so significant.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59