ClearAction

DECEMBER 5, 2023

4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. Precedents for this approach include fitness, student performance, and most things in life. For example, in fitness, instead of miracle pills or constant weighing or Spanx®, it’s best to focus on calories eaten, calories burned, and mindset/stress management.

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Metrics Effort Score ROI Policies 62

eglobalis

DECEMBER 5, 2023

True Personalisation is Unworkable for Customer Experience The post True Personalisation is Unworkable for Customer Experience appeared first on Eglobalis.

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Customer Experience Customers Contact Center Customer relationships 404

Experience Investigators by 360Connext

DECEMBER 5, 2023

Are you ready to uncover the secret to balancing human touch with the scalability of Artificial Intelligence (AI) in Customer Experience (CX)? Tune in and join Jeannie Walters on an insightful journey that takes us to the meeting point of tech and touch, where we examine the delicate dance between personalization and privacy. As we embark on this exploration, we draw inspiration from the likes of Amazon, Chewy, and Zappos, giants who have successfully integrated AI to create a human-centered exp

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Analysis Customer relationships Resources Meeting 143

AWS Machine Learning

DECEMBER 5, 2023

This post is written in collaboration with Balaji Chandrasekaran, Jennifer Cwagenberg and Andrew Sansom and Eiman Ebrahimi from Protopia AI. New and powerful large language models (LLMs) are changing businesses rapidly, improving efficiency and effectiveness for a variety of enterprise use cases. Speed is of the essence, and adoption of LLM technologies can make or break a business’s competitive advantage.

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Data Training Financial Examples 126

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

ROI

BirdEye

DECEMBER 5, 2023

A business’s local reputation is one of the most critical factors contributing to its success in a competitive market. A recent Birdeye survey showed that: 68% of consumers check reviews before they engage with a local business. 78% of consumers would not buy from a business with a negative reputation. 87% of consumers did not choose a business if they had a negative review in the last twelve months.

Management 111

Management Social Media Multi-Channel Feedback 111

BirdEye

DECEMBER 5, 2023

Have you ever wondered why people hesitate to buy something if there are no customer reviews? Did you even know that reviews older than three months might not be relevant for many customers? Yes, that’s true. In fact, a significant 92% of customers read at least two reviews before making a purchasing decision. That’s why mastering business reputation management (BRM) is not just a smart move – it’s a requisite for your company’s success.

Brands 110

Brands Management Social Media Analytics 110

Blake Morgan

DECEMBER 5, 2023

                                  For fintechs to keep customers loyal, a deep understanding of their needs and challenges is essential. Trish Wethman, Chief Customer Officer at Best Egg, a subsidiary of Marlette Funding, stands out in this respect. She has redefined customer experience (CX) in the fintech world by centering it around financial confidence.

Loyalty 105

Loyalty Chief Customer Officer Financial Customer Centricity 105

NobelBiz

DECEMBER 5, 2023

Business call forwarding is a vital tool that seamlessly redirects incoming calls to ensure constant communication with clients and colleagues. It offers enhanced flexibility and customization compared to traditional methods, allowing businesses to tailor their call management strategies. With advanced VoIP features like simultaneous ringing and call queues, call forwarding enhances productivity and customer service.

Communication 104

Communication Contact Center Contact Center Software Customer Satisfaction 104

DemandJump

DECEMBER 5, 2023

While the acronym SEO—or search engine optimization—first appeared back in the 90s, yesterday’s SEO is not today’s SEO. If your business is still using the strategies and techniques from an earlier era of SEO, there’s a good chance you’re not getting nearly the results you want. That’s because SEO is competitive, and the digital marketers that are the most in tune with the latest and emerging SEO trends are the ones most likely to succeed.

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How To Trends Strategy Marketing 98

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

dscout People Nerds

DECEMBER 5, 2023

User research can help us understand and utilize GenAI both effectively and ethically. But GenAI can also provide opportunities for UXR at a pivotal time.

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DemandJump

DECEMBER 5, 2023

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. One of the main differences in B2B sales, for example, is they tend to be heavily relationship-based between the product or service provider and the customer. B2B marketing focuses on regular communication to ensure the product is meeting expectations and fixing any issues that arise.

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B2B Marketing B2C Meeting 98

Helpware

DECEMBER 5, 2023

Outsourcing HR functions occurs when a company engages a third-party HR expert to handle HR responsibilities for the organization. For your business to achieve all it can, you need the strongest team on your side — qualified, enthusiastic employees who share your vision. But that can be a big ask. In addition to being a resource-intensive process, it is also one that’s fraught with potential pitfalls.

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Resources Engagement Company 83

Cyara

DECEMBER 5, 2023

The market is experiencing exponential growth in the use of chatbots, voicebots and conversational artificial intelligence (AI) for customer service, which is why we have doubled down on our investments in solutions that will enable our customers to optimize their conversational AI chatbots and voicebots throughout their development lifecycle. Our acquisition of QBox , a leading conversational AI optimization solution, is the latest step in this mission.

Chatbots 76

Chatbots Customer Service Marketing Customers 76

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Retail

BirdEye

DECEMBER 5, 2023

Have you ever wondered why people hesitate to buy something if there are no customer reviews? Did you even know that reviews older than three months might not be relevant for many customers? Yes, that’s true. In fact, a significant 92% of customers read at least two reviews before making a purchasing decision. That’s why mastering business reputation management (BRM) is not just a smart move – it’s a requisite for your company’s success.

Brands 64

Brands Management Social Media Analytics 64

Customer Enthusiast

DECEMBER 5, 2023

This is the eighth, and final, post in a series aimed at supporting the efforts of leaders, managers, and supervisors to create an inspired workforce. In summary, the first seven steps are to 1.

How To 62

How To Management Employee Engagement Leadership 62

2020 Research

DECEMBER 5, 2023

[link] In the latest episode of Sago’s Eye on Innovation Series , we dive into the captivating world of technology and artificial intelligence and how it’s shaping the future of the market research industry. In this special edition, we hear from Sago President Isaac Rogers as he answers the burning questions that were raised during his recent “Ask Me Anything” webinar.

Innovation 59

Innovation Industry Video Consulting 59

Optimove

DECEMBER 5, 2023

Take your customer segmentation to the next level with our advanced guide Download Now Generative AI has transformed marketing, with 90% of commercial leaders expecting to utilize Gen AI solutions “often” over the next two years according to ( McKinsey & Company ). But the use cases go beyond (though inclusive of) copy assistants and image generators.

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Data Marketing Comparison Analysis 59

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Sales

2020 Research

DECEMBER 5, 2023

[link] In the latest episode of Sago’s Eye on Innovation Series , we dive into the captivating world of technology and artificial intelligence and how it’s shaping the future of the market research industry. In this special edition, we hear from Sago President Isaac Rogers as he answers the burning questions that were raised during his recent “Ask Me Anything” webinar.

Innovation 59

Innovation Industry Video Consulting 59

West Monroe

DECEMBER 5, 2023

About the Episode In this episode, hosts Erik Brown , EJ , and Ryan Elmore dive into how large language models (LLMs) work and provide a behind-the-scenes look at "Nigel," a generative AI platform developed by West Monroe. The hosts analyze various LLMs, their functionalities, and their real-world implications while offering insights into the balance between technical prowess and practical utility.

Data 59

Data Innovation Technology Culture 59

Gainsight

DECEMBER 5, 2023

It’s time to roll out the red carpet and prepare for a change of scenery because Pulse is on the move! Brace yourselves for an exciting development as we bid farewell to the San Francisco backdrop and set our sights on the heartland of innovation – St. Louis! Why St. Louis, you ask? Well, let’s dive into the details of our grand relocation. 1.

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Conference Meeting Travel Entertainment 52

West Monroe

DECEMBER 5, 2023

Build products that your customers love Leveraging our latest Digital Disconnect research of 700 C-suite executives and 5,000 consumers, we’ll tell you how your product and customer capabilities compare to your industry leaders and how they align to what your consumers want. Are you leveraging AI the same way your competitors are? Are you ahead or behind your peers?

Financial 52

Financial Industry Consumers Customer Experience 52

Speaker: Carolyn Clark and Miriam Connaughton

Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.

Employee Experience

DemandJump

DECEMBER 5, 2023

You're done writing blog posts. You made sure you included all relevant keywords. You already added your meta tags and tweaked your titles. Now, you search for keywords you rank for. And your website is nowhere to be found! What’s up?

Marketing 52

Marketing 52

Gainsight

DECEMBER 5, 2023

It’s time to roll out the red carpet and prepare for a change of scenery because Pulse is on the move! Brace yourselves for an exciting twist as we bid farewell to the iconic San Francisco backdrop and set our sights on the heartland of innovation – St. Louis! Why St. Louis, you ask? Well, let’s dive into the details of our grand relocation. 1.

Conference 52

Conference Travel Entertainment Innovation 52

DemandJump

DECEMBER 5, 2023

A list of website content ideas for those beginning to create content in 2022 including how to write the content.

How To 52

How To Marketing 52

Uplight

DECEMBER 5, 2023

How do we introduce energy load flexibility programs to customers in a clear, concise way? 50% of people have not heard of automatic or manual/behavioral demand response programs before, according to Uplight’s Voice of the Customer Survey 2023 and Uplight user research. So when a customer encounters information about thermostat demand response (DR) programs, it’s Read More The post Earning rewards, not saving money: How to talk about Thermostat Demand Response appeared first on Uplight.

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How To Survey Customers Industry 52

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

How To

DemandJump

DECEMBER 5, 2023

Trends keep changing, and businesses need to know how to design their sites to maximize their ROI. The coming year will bring a lot of changes from both industry leaders and search engines on the best factors that contribute to good site design.

ROI 52

ROI Trends Industry How To 52

Zonka Feedback

DECEMBER 5, 2023

The surge in live chat and steadfast email use has transformed customer engagement. Both mediums offer convenience, speed, and efficiency in customer interactions, presenting an invaluable opportunity: the seamless integration of surveys within these communication channels.

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Survey Measurement Tools Customer Experience 52

DemandJump

DECEMBER 5, 2023

Whether you are new to search engine optimization (SEO) or a seasoned veteran in the field, you’re probably reading this blog because you’ve heard having an SEO strategy is important to boost organic traffic to your website. No matter how familiar you are with SEO, you should make it a point to keep up with the latest trends to ensure that your SEO strategy for 2024 and beyond meets search engines’ standards.

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Trends Meeting Strategy 52