Thu.Oct 31, 2024

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What is Digital Customer Engagement and Why It Matters In 2024?

SurveySensum

80% of customers prefer to interact with brands through digital channels. That’s almost all your customers! However, the question arises – Are you paying enough attention to your digital channels? Are you creating experiences that are unique to your customers? Are you creating customer engagement in a digital world? What strategies are employed to build lasting relationships with your customers?

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Call Center Metrics: How To Track & Improve for Better Customer Service

InMoment XI

Your call center plays a huge role in your brand reputation. A single negative experience with one of your agents can be enough to drive a customer to your competitor. Despite the availability of digital channels, many customers pick up the phone to complain or seek support. As a result, it’s important to deliver a positive call center experience that meets customer expectations.

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What is Conversational Marketing? A Full Guide

Comm100

The way brands promote their solutions has changed over time. We’ve come a long way from traditional marketing tactics and embraced new ways of promoting the solutions we offer. Nowadays, brands don’t just focus on advertising their products or services but on establishing lasting relationships with their target audience. This is where conversational marketing comes into play, enabling businesses to interact with the intended audience on a personal level.

Marketing 130
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Bridge the Tribal Knowledge Gap With Generative AI

TechSee

One of the most pressing challenges in today’s service and customer experience (CX) landscape is the Tribal Knowledge Gap—the loss of critical, undocumented knowledge held by experienced team members. This gap is growing due to factors like an aging workforce, increased reliance on contractors, and the mobility of modern labor. The impact on service efficiency, consistency, quality and scalability is profound, especially in industries that depend on field service expertise.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Create a generative AI–powered custom Google Chat application using Amazon Bedrock

AWS Machine Learning

AWS offers powerful generative AI services , including Amazon Bedrock , which allows organizations to create tailored use cases such as AI chat-based assistants that give answers based on knowledge contained in the customers’ documents, and much more. Many businesses want to integrate these cutting-edge AI capabilities with their existing collaboration tools, such as Google Chat, to enhance productivity and decision-making processes.

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Accelerate custom labeling workflows in Amazon SageMaker Ground Truth without using AWS Lambda

AWS Machine Learning

Amazon SageMaker Ground Truth enables the creation of high-quality, large-scale training datasets, essential for fine-tuning across a wide range of applications, including large language models (LLMs) and generative AI. By integrating human annotators with machine learning, SageMaker Ground Truth significantly reduces the cost and time required for data labeling.

Data 114
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Are customer success charters stuck in the past?

ChurnZero

Customer success charters are a mainstay for CS teams and strategy. But are they overdue for an update now that roughly half of CS teams own renewals and expansions? According to the 2024 Customer Success Leadership Study., charters haven’t evolved much in the past four years. Onboarding and adoption remain the top priorities, with “revenue” activities such as renewals and expansions lower on the list.

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Need Another Arrow in Your Marketing Quiver? Increase Customer Referrals!

Daniel Group

Increase Customer Referrals and Improve your Marketing Strategy Companies spend significant sums on customer acquisition strategies and less on customer retention strategies. For example, a study conducted for Forbes Insights ( Retentionomics: The Path to Profitable Growth ) found that 44% of companies focus more on customer acquisition vs. 18% of companies that focus more on customer retention.

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How to Create Effective Customer Service Training Videos

CSM Magazine

Ramping up your customer service game is easy with training videos – they provide the perfect toolbox for your team to consistently impress customers. Need to drive home a key concept or skill? Training videos can be a real game-changer, offering an accessible and flexible way to reinforce your message. Customer service training videos offer several advantages: Consistency: Ensure consistent delivery of training material across all team members.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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What CX Teams Need to Know About Beta Testing

Centercode

CX teams can gain valuable insights from beta testing, enhancing customer support and satisfaction from day one.

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When Gen Z Write the Marketing Script: What Brands Can Learn

Brandwatch CX

Here's how to amplify your social media presence with the help of Gen Z based on the latest TikTok trend. Here's what you need to know.

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Navigating The Convergence Of Edge Computing, IoT, And OT With AIOps

Forrester's Customer Insights

By providing contextualization within the larger IT estate, AIOps ensures seamless performance, enhanced security, and operational efficiency. Learn more in the final blog in this series.

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When Gen Z Write the Marketing Script: What Brands Can Learn

Brandwatch CX

Here's how to amplify your social media presence with the help of Gen Z based on the latest TikTok trend. Here's what you need to know.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Beyond Borders: A guide to Scalable Customer Support

5CA

In a world where customers expect quick, seamless support, the ability to scale your support team has become essential.

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Top 10 LinkedIn Analytics Tools To Help You Maximize Your Marketing

Brandwatch CX

Discover the top 10 LinkedIn analytics tools to boost your marketing strategy. Enhance your insights and drive better results.

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The Brand Safety Industry Is [Redacted]

Forrester's Customer Insights

A spotlight has recently been cast on a problem many considered solved: advertising in proximity to unsafe content. Even while using common, industry-standard brand safety tools, brands have unknowingly demonetized articles, news publications, and content including terms like “protest,” “gay,” and “covid.

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Top 10 LinkedIn Analytics Tools To Help You Maximize Your Marketing

Brandwatch CX

Discover the top 10 LinkedIn analytics tools to boost your marketing strategy. Enhance your insights and drive better results.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Siemens Continues The Shift From Grease To Code With Acquisition Of Altair Engineering

Forrester's Customer Insights

German industrial conglomerate Siemens is spending $10 billion to acquire Altair Engineering. Read what this means for Forrester's clients in manufacturing and beyond.

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A Guide to Instagram Marketing: Strategy and Tips for 2025

Brandwatch CX

Discover the top Instagram marketing strategies for 2025, including tools, ad types, and posting tips.

Tips 52
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Discover insights from Gmail using the Gmail connector for Amazon Q Business

AWS Machine Learning

A number of organizations use Gmail for their business email needs. Gmail for business is part of Google Workspace , which provides a set of productivity and collaboration tools like Google Drive , Gmail , and Google Calendar. Google Drive supports storing documents such as Emails contain a wealth of information found in different places, such as within the subject of an email, the message content, or even attachments.

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In North America, Mobile Banking Apps Are Sufficient But Undifferentiated

Forrester's Customer Insights

Forrester recently evaluated mobile banking apps in Canada and the US in our latest Digital Experience Review™ (DXR). It shows that: Banks’ apps are barely keeping up with customers’ needs and expectations. Mobile banking usage is rising and evolving, and the pace of change has been accelerating since 2020.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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US and Canadian 2024 NPS Results – Another Year of Decline

Forrester's Customer Insights

Forrester recently published Net Promoter Score℠ (NPS) rankings for brands in the United States and Canada.